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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Social media monitoring works well for all sorts of business. That includes restaurants. Here's a great example of listening to customer requests.

Are Fidget Spinners Ruining the Internet?

Fidget spinners. Fidget spinners everywhere. How do you think they affect the content on the Internet? Social media monitoring shows that it's still a thing.

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CASE STUDY: How Travel Influencers Track The Performance of Hashtag Campaigns

This time, we present a case study of travel bloggers and influencers who cooperate with cities and tourist industry in various marketing campaigns.

The State of Social Selling Report: How to Access 44K Business Opportunities

The State of Social Selling Report is here! Get your free copy and learn how to bring the most out of your sales.

3 Effective Ways to Use Product Placement on YouTube

The increasing popularity of independent celebrity video bloggers, the Youtube “vloggers”, who film their life and share online with thousands of subscribers is setting a brand new shape of marketing and advertising. However, many marketers are still new to the idea of marketing through YouTube influencers and have no clear idea of how to use product placement on Youtube to successfully promote their brands. Here are the 3 most popular ways to juice product placement opportunities on Youtube and effectively promote your business.

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