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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

How Mercedes-Benz Uses Social Media – Case Study

Mercedes-Benz knows how to get the most out of social media. Have a test drive with us and find out what makes their social media strategy so successful.

2 Million Mentions Analyzed: The Top 100 Marketing Influencers Report is Here!

The Top 100 Marketing Influencers report is out! We analyzed 2 million mentions and 4 million interactions to find out who drives the biggest online engagement.

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5 Reasons to Embrace Brand Reputation Management and How to Begin

Another one from our Social Listening 101 series. This time, we discuss how social listening can be used to monitor and control your brand image.

CASE STUDY: How Foszer Sawicki Tracked the Impact of Their Rebranding

Foszer Sawicki, a video production house, undergone a full rebranding. To measure the impact and reactions of customers, they used social media monitoring.

Feature Update: PDF Reports

The new PDF reports have just arrived. Have a look at the new design, more data and play with its contents. Enjoy!

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