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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Twitch: A Sea of Marketing Opportunities

Twitch marketing is still relatively unexplored territory. Come and get to know this platform and see the opportunities before others.

How do Hashtags Work? Guide for 2025

What is a hashtag? How did hashtag start? What are some iconic hashtag campaigns? Here are answers to these and questions about hashtags. TL;DR!

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Who Are Micro-Influencers & How to Find Them

Find out who are micro-influencers, why you need them and how to identify them for your business. There's an epic GIFOGRAPHIC inside from Shane Barker!

How CEO Reputation Management Shapes Your Business: Top 5 Insights

Own your CEO reputation management and see how it benefits the business you run. Also, there's a piece of advice on how to hone your reputation.

A Complete Guide to Event Marketing: Before the Event [1]

Here's a guide to event marketing, part 1. We talk about what you should do BEFORE the event. Part 2 and 3 are on their way!

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