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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

What is Employer Branding? Definition and 3 Best Tools [2025]

Employer branding is a process that differentiates an organization from its competitors by building relationships with potential and current employees.

What is Direct Traffic and How to Track It?

Among many applications, social media monitoring works also in identifying direct traffic sources in Google Analytics. See how to do it.

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Twitter’s New Feature: Learn How to Verify Your Twitter Account

A few days ago Twitter introduced account verification for regular users. Learn how to verify your account in a few simple steps.

CASE STUDY: How a Research and Cultural Institution Uses Web Monitoring

Social media monitoring works well also for science and cultural institutions. Check how Center Mill of Knowledge benefits from using Brand24.

FEATURE UPDATE: Trending Hashtags

Trending Hashtags are here! Now you can discover top 100 trending hashtags for your product, company name, hashtag, competitor or any other keyword.

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Get the Brand24 trial and start social listening like a PRO.