Blog / Tom

100% human-generated content

Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Digital Marketing
Sep 5, 2024

How do Hashtags Work? Guide for 2025

What is a hashtag? How did hashtag start? What are some iconic hashtag campaigns? Here are answers to these and questions about hashtags. TL;DR!

Tom Zietek
Digital Marketing
Aug 28, 2024

Who Are Micro-Influencers & How to Find Them

Find out who are micro-influencers, why you need them and how to identify them for your business. There's an epic GIFOGRAPHIC inside from Shane Barker!

Tom Zietek

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Brand Image
Jul 5, 2024

How CEO Reputation Management Shapes Your Business: Top 5 Insights

Own your CEO reputation management and see how it benefits the business you run. Also, there's a piece of advice on how to hone your reputation.

Tom Zietek
Use Cases
Jul 5, 2024

CASE STUDY: How a Smartphone Repair Shop Increased Conversion by 212%

Mobidoktor is a smartphone repair shop. As a door-to-door busines, they mostly rely on social media and the Internet in terms of acquiring customers. Here's how they do it using social media monitoring.

Tom Zietek
Business Strategy
Jul 4, 2024

What is Employer Branding? Definition and 3 Best Tools [2025]

Employer branding is a process that differentiates an organization from its competitors by building relationships with potential and current employees.

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

Top Reads

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X (Twitter) Analytics Tools: The 10 Best to Try in 2026

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

Social Media Analysis: Complete Guide for 2026

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.