Blog / Tom

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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Trend Analysis
Mar 21, 2024

STAR WARS – Real Time Marketing Stunts & Failures

18th December 2015 is here to come! An eagerly anticipated day by all Star Wars fans and a great opportunity for brands to show off their real-time marketing skills. Who did the best and who has to wait for the next saga's episode to improve their real-time marketing skills? Check out brand's best and worst Star Wars inspired reactions!

Tom Zietek
Use Cases
Mar 21, 2024

How Mercedes-Benz Uses Social Media – Case Study

Mercedes-Benz knows how to get the most out of social media. Have a test drive with us and find out what makes their social media strategy so successful.

Tom Zietek

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Business Strategy
Mar 21, 2024

Where to Get Latest Technology News?

Interested in new technologies? That's great! We've compiled a list of 10 top technology news websites and blogs. Enjoy your reading!

Tom Zietek
Trend Analysis
Mar 21, 2024

2 Million Mentions Analyzed: The Top 100 Marketing Influencers Report is Here!

The Top 100 Marketing Influencers report is out! We analyzed 2 million mentions and 4 million interactions to find out who drives the biggest online engagement.

Tom Zietek
Use Cases
Mar 21, 2024

CASE STUDY: How Foszer Sawicki Tracked the Impact of Their Rebranding

Foszer Sawicki, a video production house, undergone a full rebranding. To measure the impact and reactions of customers, they used social media monitoring.

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

Top Reads

Brand Monitoring: Tools & Guide for 2026

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Social Media Reach: How to Measure & Improve It in 2026?

X (Twitter) Analytics Tools: The 10 Best to Try in 2026

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.