Category: Business Strategy

Business strategy is a key to the success of any brand. A well-planned strategy will allow you to survive among the competitors. Check out blog posts and learn how to prepare appropriate action plans.

5 Reasons to Watch Your Competitor’s Online Marketing

5 Reasons to Watch Your Competitor’s Online Marketing

When was the last time you conducted a social media competitive analysis? Do you know where exactly your social media strategy stands compared to your competitors? What is the true business value for your brand to watch your competitors' online marketing? Monitoring your competitors' online marketing on a regular basis can bring significant benefits to your business that go far beyond the marketing department itself. Find out the top 5 reasons why you can't afford to live without a social media competitive analysis.

Tom Tom |
Jan 7, 2016
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4 min reads
Incorporate Trends into Your Holiday Marketing Plan

Incorporate Trends into Your Holiday Marketing Plan

Each year the holiday sales and ads seem to get bigger, bolder, brighter, and they come out earlier and earlier too. How can you make sure that your brand stands out in all of the sparkling lights, glitter, and noise? When you identify trends and incorporate them into your holiday marketing plan, your company will have the edge it needs for success.

Brand24 Brand24 |
Dec 14, 2015
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3 min reads
Adjust Your Marketing Strategies for a Mobile-Oriented World

Adjust Your Marketing Strategies for a Mobile-Oriented World

Mobile has become so deeply embedded into our everyday lives that it presents an ideal platform for reaching targeted customers in an easy and efficient way. Yet, so many businesses still limp along with the idea they don't need a mobile strategy. Taking a closer look at what mobile marketing has to offer can help businesses seize the opportunities they’re currently missing out on.

Brand24 Brand24 |
Dec 1, 2015
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4 min reads
4 Ways to Improve the Online Experience for Older Audiences

4 Ways to Improve the Online Experience for Older Audiences

Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).

Brand24 Brand24 |
Oct 8, 2015
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4 min reads
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