25+ Online Business Tools To Keep Your Company On Track

At Brand24, we’re a distributed team working from several major cities across Poland, and we still deliver outstanding results. Most of our collaboration happens online, proving that remote work can be effective and exceptional. A huge part of our success comes from the online business tools we rely on every day.

Quick summary:

• Online business tools are software, platforms, or apps that help businesses perform essential tasks more efficiently, from anywhere, at any time.
• They’re designed to simplify tasks, improve collaboration, and streamline your daily business management.
• Whether you’re part of a remote team or working from a traditional office, these tools will save you time, money, and unnecessary headaches.

Over time, we’ve carefully built a powerful toolbox to help us work smarter, communicate better, and provide the best possible service to our customers.

Below is a list of some online tools we tested and incorporated 👇

27 Best Online Business Tools

01 Brand24

Free 14-day trial!

Brand24 is a must for any business that cares about brand reputation management, customer service, or competitor analysis. 

The tool collects publicly available online mentions based on a specific keyword.

Just enter your brand’s name, branded hashtag, or competitor’s name, and Brand24 will show results on this topic in one place. 

What’s more, this tool provides many advanced analyses and AI insights, such as:

• Sentiment Analysis

• Topic Analysis

• And many more!

This will allow you to assess how your company is perceived externally and/or analyze your marketing and PR campaigns.

It also integrates smoothly with tools like Slack and Microsoft Teams, so your team can stay informed without visiting the platform.

02 Asana

Asana is a brilliant project management tool that makes your project management enjoyable and straightforward.

The best way to describe this tool is by comparing it to a whiteboard filled with Post-its. Each Post-it note represents different tasks involved in your project.

The system of online notes creates a space for an individual or teams to track a project, collaborate, or contribute where they feel the most useful or needed.

The board is one of the task organization options. You can also use a list view or timeline.

Asana is ideal for businesses of any size that want to stay organized, connect with other team members, and manage complex projects.

03 Intercom

Intercom is a highly effective customer relationship management (CRM) tool available as a SaaS (the business model is subscription-based) that helps website owners interact easily with their users.

The tool basically answers the marketing and sales team’s needs:

• It keeps an up-to-date user base

• It allows you to communicate with your users

The Intercom app lets you easily and automatically connect to your customers through messages or emails. All your communication channels are integrated into one feature-rich dashboard.

The tool lets you set up automatic messages that your clients receive when they do or do not use your product.

Advanced filters enable you to segment your customers and engage each group differently.

At Brand24, except for traditional sales and marketing purposes, we sometimes use Intercom to promote blog content when we think it would interest the users.

04 Slack

Slack is one of the best communication tools. It offers many different features that simplify information flow among users.

You can create open channels for specific topics, close groups, and send private messages to all members.

Slack integrates with external services like Twitter, Dropbox, and Google Drive.

Besides text messages, you can send files with comments, images, and videos.

In addition, everything in the tool is instantly searchable.

05 Google Workspace

Google Workspace is still worth mentioning – I can’t imagine working without it!

It enables you to create and share documents, spreadsheets, and presentations for free in real time from any device.

Google Drive lets you store your files online and share them with teammates.

On the other hand, tools like Google Calendar help you stay organized and keep your schedule on track.

It’s one of the best online collaboration tools for small businesses without a large budget, but also the perfect solution for bigger companies.

Google’s mission is to organize the world’s information is going pretty well, and our team uses it daily.

06 Miro

Miro is a collaborative whiteboard platform for teams. It’s one of the best online business tools for remote companies.

The significant advantage of this tool is it allows to explain the complicated processes via visual mapping and diagramming.

Thanks to Miro, you can run meetings, workshops, and brainstorming sessions.

How to organize an engaging meeting? You can use video conference, screen and file sharing, or presentation mode.

07 Cluvio

Cluvio is a cloud analytics platform for startups and data-driven companies. This tool helps you understand data to draw valuable conclusions.

With Cluvio, you can analyze your data and create beautiful, interactive, real-time dashboards.

As a result, you will access the most critical KPIs anywhere and anytime.

Furthermore, you can set up alerts and notifications for conditions you define.

Cluvio is a great tool for business growth.

08 Semrush

Semrush is one of the best SEO tools. It is actually a full suite of advanced tools for market and keyword research.

For example, their Keyword Overview tool gives you access to detailed reporting on any keyword’s metrics, including search volume, keyword difficulty, top-ranking pages, and more.

Why is this helpful?

It allows you to discover topics your audience truly cares about and helps you create high-performing website content.

But that’s not all – Semrush also offers in-depth SEO audits, competitor analysis, and many other features to help you grow your online visibility and stay ahead in search results.

09 ChartMogul

ChartMogul is a tool for calculating and analyzing all key subscription metrics, like Monthly Recurring Revenue, Churn, ARPU, and Lifetime.

Data can be imported from Stripe, Braintree, Recurly, Chargify accounts, etc.

ChartMogul updates your metrics in real-time and offers push in-app and email notifications.

This subscription analytics platform uncovers hidden insights and discovers ways to optimize your business.

10 Hotjar

Hotjar is an AI analytics tool that helps you track and study customers’ behavior on your website.

You can employ heatmaps that visually represent clicks, taps, scrolling behavior, or visitor recordings that fulfill a similar function.

The tool also offers a feedback feature that helps you understand your website’s target audience and improve the page’s performance and experience.

With Hotjar, you’ll understand the customer journey – what your website visitors need and how they feel. Especially useful if you run an online store!

Furthermore, you’ll be able to boost your site and achieve its aims efficiently.

11 Jasper

Don’t have time for writing perfect copy? No problem.

Jasper is one of those marketing tools that do it for you.

It is an artificial intelligence software that creates content for your blog, landing pages, newsletters, social media, website, and more.

Thanks to Jasper, you will say goodbye to writer’s block and finish your first drafts about 2- 5X faster.

With this tool, you can create product descriptions, blog post outlines, creative stories, advertisement copy, and anything you need.

12 UXPin

Uxpin is a simple design platform with many features for creating wireframes, mockups, and fully interactive prototypes.

It is fully integrated with Photoshop and Sketch and provides stock UI design elements and patterns for the web, iOS, Android, Twitter, and more.

The tool works as a collaborative design platform, allowing entire teams to participate in the design process.

Each user has a Tool Kit with common design elements and a library of custom UI elements.

UxPin lets users share their projects with other stakeholders and customers.

13 Prowly

Prowly is dedicated to PR specialists – it simplifies communication with the media.

It offers many features, from finding proper media contacts to sending press releases.

Also, it offers comprehensive analytics, so your PR activities will be even more effective.

For example, with Prowly, you can :

• Easily create eye-catching visuals

• Produce and analyze the performance of press releases

What is interesting is that this tool will help you find relevant media contacts and manage them with just a few clicks.

14 LiveChat

LiveChat enables you to implement a live chat on your platforms so you can quickly contact clients and prospects in real time.

The tool will improve the customer service quality of your online business and make it much easier and faster.

With LiveChat, you can reach your customers immediately when they ask you something and solve their problems on the spot.

To się opłaca, customer relationships dzięki temu będa na bardzo dobrym poziomie.

The tool offers many valuable features. In addition to the brilliant customer support options it provides, you can also track customer interactions to gain valuable insights.

15 CoSchedule

CoSchedule is a social media management tool. It is a must-have application for bloggers, marketers, and publishers who regularly publish content on their social media and websites.

It helps you schedule your blog and social media posts on your profiles.

It is a timesaver that simplifies your social media and content marketing strategy.

This online marketing platform will also help you manage marketing activities and coordinate your processes, projects, and teams.

16 Sotrender

Sotrender is a complete solution for social marketing analytics.

The tool enables you to set KPIs for a brand and then measure your effectiveness in engagement, audience, content, customer service, and admin activities.

You can track both your brand and other players in an industry.

With Sotrender, you can better understand your target audience and boost your social media organic performance.

It is all composed in a user-friendly dashboard with an option to create professional reports.

17 Unamo SEO

Unamo SEO is an easy-to-use tool that helps you get more organic traffic with SEO tracking.

Whether running a small business or a well-prospering online store, you need daily keyword rank tracking.

The tool will help your business improve rankings and get more traffic from search engines to your website.

With Unamo SEO, you can gain a competitive advantage over other companies in your industry. The tool provides complete analytics of your web page optimization so you can adjust it to maximize your website’s potential.

18 tomHRM

tomHRM is an all-in-one HR software that will support all your people operations.

With the tomHRM tool, you will:

• Run recruitment campaigns

• Implement a friendly onboarding

• Manage absences

• Schedule one-on-one meetings

• Handle surveys or quizzes

tomHRM is one of the best tools for businesses that are starting their HR strategy.

19 Mailchimp

Mailchimp is an online solution to run email marketing campaign, manage your subscribers, and track your campaign results.

With Mailchimp, you can import and host a mailing list, design user-friendly newsletters, and send them to your subscribers.

You can also automate your emails via autoresponders and monitor statistics related to your email marketing – open rate, click-through, forwards, etc.

Right now, Mailchimp offers much more exciting features than sending emails – it’s a suite of marketing tools. You can use it to:

• Build landing pages

• Manage social media

• Conduct digital advertising

Because of its affordable price, Mailchimp is the best business tool for small businesses.

20 BoldDesk

BoldDesk is a cloud-based modern help desk software that performs outstanding customer service operations.

It helps to organize the support requests and automates routine tasks to enhance the customer experience.

It has powerful help desk features, such as:

• Ticketing system

• Knowledge base management

• CSAT surveys

• Workflow automation

• SLA management

• Ticket approval module

• Task management

BoldDesk lets you create a business-specific operation workflow using no-code automation to perform recurring manual operations at each level of the ticket life cycle.

With BoldDesk, there is a 100% guarantee of customer satisfaction and a great customer experience!

21 Teamly

Teamly is a unified remote team management tool that integrates various functionalities into one platform.

It offers real-time chat rooms for instant collaboration and user-friendly boards for workflow and task management.

The built-in timer for employee time tracking and customizable Standard Operating Procedures (SOPs) make it a versatile tool for remote teams.

Teamly strives to empower teams with the tools they need to enhance organization and maximize efficiency.

22 Calendly

Calendly is a meeting scheduling tool.

With Calendly, there is no need to send emails back and forth to schedule an appointment, call, interview, or any other type of online meeting.

You set your availability, create different meeting types, and share your link. People can pick a time that works for them and book in minutes.

It’s perfect for sharing on social media, your website, or in emails.

23 Hostinger

Hostinger is a web hosting provider that will help you get your website online.

It offers everything you need to create and run a site, including hosting space, domain names, email accounts, and even a website builder for those who don’t want to deal with coding.

Hostinger is especially popular among beginners, small business owners, and anyone looking for a simple way to launch a website.

📖 Read the Hostinger case study to learn how they scale their digital PR!

24 Grammarly

Grammarly is an online tool that is very helpful for every kind of business. It helps improve writing – checks grammar and identifies spelling and punctuation issues.

It also gives suggestions to make writing clearer and easier to understand.

Grammarly offers a basic free plan. Advanced features, like checking for plagiarism, are only available in the paid version.

You can use Grammarly on websites, in different programs like Microsoft Word or Google Docs, when writing emails, and on your phone.

25 Canva

Canva is an easy-to-use online design tool.

It helps you create graphics, social media posts, presentations, videos, and more – and you don’t have to be a designer!

This makes it an excellent choice for small businesses that don’t have a graphic designer but still need professional-looking visuals.

Canva offers ready-made templates, images, and fonts. All in the drag-and-drop interface.

It offers a free plan. With a paid version, you can access extra AI tools and robust features.

26 ClickUp

ClickUp is another project management tool on this list.

I consider it the best for personal project management and for small businesses.

ClickUp provides a user-friendly interface, so you can easily plan tasks, set goals, and track progress – all in one place.

You can assign team members to different tasks and have different deadlines and priorities.

27 Google Analytics

Google Analytics is one of the best tools for monitoring your website and app performance.

It will help you understand how people use your website. You will gain insights into your user behavior, like:

• Where do your visitors come from

• Which pages do they visit the most

• How do they interact with your content

Google Analytics is a must-have if you’re serious about growing your online visibility.

Plus, it’s one of the few completely free tools on this list!

Conclusion

Online business tools can help you in several ways, from creating exciting content to automating your business processes.

Do you need all the tools to run a successful business?

That’s your choice! The ones we’ve listed here are a great starting point.

That’s how a lot of business owners manage their businesses.

Final thoughts:

• You don’t need to be part of a fully remote team to benefit from these tools – they’re just as useful for in-office teams or solo entrepreneurs.

• You don’t have to use every tool on this list – start with the ones that match your current needs.

• Using even one of these tools can save you time and money in daily operations.

• As your business grows, adding the right tools can boost your efficiency.

• Don’t be afraid to experiment with different tools until you find the ones that work best for you.

Grow your business with Brand24 – start your free 14-day trial NOW!