Looking to improve your inbound marketing strategy? In the inbound marketing methodology, social media is part of the initial stage where you’re attracting people to your website. Along with SEO and your blog, social media is an important means of attracting new visitors and hopefully converting these into leads. Discover 5 easy ways how you can get the best out of social media to improve your ROI of your inbound plan.
When was the last time you conducted a social media competitive analysis? Do you know where exactly your social media strategy stands compared to your competitors? What is the true business value for your brand to watch your competitors' online marketing? Monitoring your competitors' online marketing on a regular basis can bring significant benefits to your business that go far beyond the marketing department itself. Find out the top 5 reasons why you can't afford to live without a social media competitive analysis.
Whether you think SEO is the most important tool in your digital arsenal, or you maintain a stance that content is the king, we can all agree that paying attention to both is the best way to go. In this article, we are going to focus on the latter. Having great content on your website or blog which you can offer to your audience through marketing campaigns is awesome, but as is the case with anything that is worthwhile, it’s not all that easy to pull it off. Check out the list of 10 easy-to-use, yet effective tools which can turn you into a true content-creation guru.
Want to stay ahead of your competitors? Need to improve your social media strategy? Struggling to measure your content ROI? Have no worries. In 2016, you will have plenty of chances to hear from the brightest and the most experienced minds in the industry to copy paste their strategies into your business! Check out the list of the top 10 Social Media Events Not to Miss in 2016. Don't miss the industry's greatest opportunities to connect with the biggest names in social media, soak up their priceless tips and meet up with the like-minded peers from around the globe!
If you run a business Facebook page, there's no doubt that you've been left frustrated and scratching your head about the limited reach and lack of engagement. In this article, we dispel the myths surrounding decreasing reach, the confusion about 'hidden posts' and we look the social network's drive to encourage SMBs to advertise. And for those struggling to see results and ROI through Facebook, we're providing some simple but effective techniques for maximizing your likes, comments and shares.