You do not have to be a natural-born writer to attract wide audience of readers who will be interested in your work. There are some tricks that help you create a viral content.
Testing all tools that are available on the market may take you to much time. This is why we prepared a list of tools that will help you grow your business in online environment. All of them are approved and recommended by Brand24.
Crisis is not the word that connotes positively and we all probably would rather give it a wide berth. However, it is better to bear in mind the fact that it can happen to every company and in advance prepare a strategy to avoid or, when it occurs, effectively fight it. We’ve already covered a topic of social media crisis management, but this time we invited a specialist in this field who will share her expertise.
Customers find it much easier to post a status on Facebook or Twitter rather than try to reach an automated call center or wait ages for a response to a query sent via e-mail. Internet users demand an immediate solution for a problem. With Internet monitoring your customer service through social media will be much easier and more effective
“Success in social media is about two things; focus and authentic conversations. […] The content that answers a customer need and is created with a specific customer persona in mind often performs the best.”
It is hard to pick the valuable source for information about social media in the abundance of websites and blogs about it. We’ve checked and chosen a lucky 13, which you should follow and read.
PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.
As Twitter Inc. struck a deal with Google Inc., in the first half of 2015, all 140-character public updates will appear in Google’s search results once they’re posted. Twitter is giving Google the access to the entire stream of data posted and shared by its 284 million users.
Brand reputation is a fragile element of your brand image. It can be harmed in a matter of minutes, but rebuilding it might takes a lot of time and effort. Especially, when you deal with social media crisis. Limitless access to information increases potential negative outcomes of corporate wrongdoings and social outrage. Information, especially negative one, spreads in the Internet so swiftly and broadly, that it is extremely hard to control. Social media crisis management is a crucial competence in a company that is present online.
Super Bowl is considered the most important event in the whole year, not only in the case of American football, but also it’s the biggest night in marketing. Among 69 advertisements during the big game the biggest winner of Super Bowl marketing battle so far is Budweiser with its “Lost Dog” Ad.