The 8 Best Review Monitoring Tools for Your Business [2024]

95% of customers consider online reviews, and literally anyone can express their opinion online, either on social media, special review sites, or other websites. So you better look at the customer feedback seriously. Although you have easy access to the ones on review sites, it takes time to control what people say about you elsewhere on the Internet. How can you avoid missing any reviews? Use review monitoring tools!

Review monitoring tools are software that help you track and analyze reviews across review websites and apps (such as Google Reviews, Tripadvisor, Yelp, and G2), social media, forums, and other sites. These tools are necessary for managing a brand’s online reputation.

In this article, I will describe the best review monitoring tools!

Let’s go!

Top Review Monitoring Tools:

01 Brand24

Free 14-day trial.

Brand24 is the best AI media monitoring tool. It monitors the web to find customer reviews of anything you want, for example:

• Your company or brand
• Your products and services
• Your competition

What sources does Brand24 track? Well, pretty much all public sources:

• Review sites and apps like TripAdvisor, Yelp, Booking, AppStore, Google Play, Trustpilot
• Social media like Instagram, Facebook, TikTok, X (Twitter)
• Forums like Quora, Reddit
• Podcast platforms like Spotify, Apple Podcasts
• Blogs
• And other websites!

Brand24 not only shows you reviews’ number and reach but also analyzes their sentiment (positive, negative, neutral). This allows you to respond quickly to them, especially negative reviews.

You can also see which place is the biggest source of negativity about your brand or product.

As you can see in the chart above, Twitter is the biggest source of negative talk about DHL, while Instagram has the most positive and neutral mentions.

Moreover, Brand24’s Topic Analysis feature shows you the key topics covered in the mentions.

Other unique features are the Anomaly Detector and Brand Assistant; they are both AI-powered!

The Anomaly Detector identifies events that affect mentions and their reach. As seen here – on July 25, there was an increase in negative DHL mentions due to delivery issues:

The Brand Assistant allows you to ask about your brand, company, product, or service. You can, for example, ask for a summary of all negative reviews:

Summing it up, the key features of Brand24:

• Review monitoring across review sites, social media, and many other sources
• AI-powered features such as Sentiment Analysis, Topic Analysis, Metrics Analysis, Anomaly Detector, Brand Assistant
• Online Reputation Score
• Customizable review alerts
• Competitive market analysis

02 ReviewTrackers

ReviewTrackers is a cloud-based review management solution. Its main functions are collecting reviews, responding to them, and also gathering customer feedback.

The sources monitored by ReviewTrackers include over 120 third-party review websites.

Also, its analytics provide you with trending issues and topics appearing in the reviews.

I recommend this tool if you have a business in the hospitality or healthcare & wellness industry. It will help you get reviews from customers after they use your service.

Unfortunately, ReviewTrackers’ monitoring is limited only to review sites; it DOES NOT include social media or online forums.

Key features:

• Sentiment Analysis
• Alerts
• Email and SMS review requests
• Integration with external tools and products

03 Birdeye

Birdeye is an all-in-one reputation management platform. It monitors reviews from over 200 sites, including Google and Yelp reviews.

Thanks to Birdeye, you can easily track and respond to reviews with ready-to-use templates. You can also pair this tool with your CRM to request reviews from your customers.

It is especially suitable for local businesses.

Pricing is personalized – it depends on the size of your business and the number of locations. If you have a small business, Birdeye can be affordable.

Key features:

• Auto-reply to customer reviews
• Review translation
• Customer surveys to gather feedback
• Ready for publication posts with opinions
• Review widgets

04 Yext

Yext is a digital presence platform. Its core focus is helping businesses control their digital information and providing review management. With Yext, you can generate, manage, and respond to online reviews at scale.

You see new reviews from sites like TripAdvisor, Trustpilot, and Yelp in one dashboard.

The downside of this tool? You have to pay extra for each additional feature. So, in the end, it can be pricey.

Key features:

• Sentiment analysis
• Personalized responses
• Competitors tracking
• Review notifications

05 Podium

Podium is a cloud-based software designed to improve the reputation of a business online.

You can monitor reviews, message clients, sell your products, schedule appointments, and request payments.

It is a very good tool for getting more online reviews. Thanks to AI, it sends automated review invitations.

As you see, Podium is comprehensive, and with that comes its price.

So, if you only care about monitoring reviews rather than necessarily getting them, Podium should not be your first choice.

Key features:

• AI review replies
• Automate review invitations
• Business online reputation reports
• Mobile app

06 Uberall

Uberall is a typical software to manage your business location data and reviews.

Regarding review management, it monitors review websites and social media comments.

Although this tool advertises itself as AI-powered, it has only one AI feature: Review Assistant. It suggests context-driven review responses in any language; you can edit them or just approve and send them.

Uberall’s price is not available online, and it is difficult to estimate it yourself. It depends on features and the number of your business locations.

Key features:

• Bulk-send review invitations
• AI-powered Review Assistant
• Customer sentiment and experience analytics

07 Synup

Synup is another platform that monitors customer feedback only from review sites.

Thanks to this tool, you can directly ask your customers for reviews via email and text. You will receive a notification when a new review is posted.

Besides that, Synup is a tool for managing local listings and social media content.

Key features:

• Review monitoring across review platforms
• Sentiment analysis
• Review acquisition
• Real-time notifications

08 Reputation

Reputation is a comprehensive reputation management tool. You can request, respond to, measure, and showcase your customer reviews.

But its services go beyond this; Reputation also:

• Tracks mentions of brand, company, product, or service names across the Internet, like Brand24
• Manages business listings
• Supports content creation and scheduling
• Builds and sends customer surveys

There is no information about the price. However, due to its versatility, we can guess that it is an expensive solution.

Are you a smaller business owner? You may struggle to afford this tool.

It is better for large enterprises.

Key features:

• Review performance measurement
• Sentiment analysis
• Review requests
• AI-generated responses
• Competitor insights

Types of online reviews monitoring tools

You may be overwhelmed by the amount of information I provided for you.

So here’s a classification of the best review monitoring tools based on the sources they monitor:

• All sources on the Internet:
  • Brand24
  • Reputation
• Only dedicated review sites:
  • ReviewTrackers
  • Birdeye
  • Yext
  • Podium
  • Synup
  • Uberall (+comments on social media platforms)

This classification of review monitoring tools is the most important; it determines the scope and type of information you can get from the reviews.

Remember that people are not limited to expressing their opinions only on dedicated websites and apps!

Monitoring the entire Internet gives you a broader picture of what customers think of you, and most importantly, it allows you to detect potential crises.

What are the most important features of a great review monitoring tool? 

A good review monitoring tool must have the following features:

1. Sentiment analysis: It helps identify whether reviews are positive, negative, or neutral, allowing you to respond accordingly.
2. Customizable alerts: Thanks to real-time notifications, you are aware of new reviews or mentions and able to respond as soon as possible.
3. AI features: No matter what these AI functions are, they will save you time. Moreover, the presence of AI functions shows that the tool is advanced and will offer even better and better features.
4. Competitive analysis: You can track and compare your reviews and overall online presence against competitors. It helps to understand where you stand in the market.

Read more: Check best business analytics tools

Conclusion

Monitoring opinions about your company or brand manually is time-consuming and ineffective.

Take advantage of what technology gives us – use a review monitoring tool. Thanks to such a tool, you will:

• Not miss any customer feedback
• Address potential issues promptly and enhance customer satisfaction
• Make your brand trustworthy and turn browsers into buyers
• Protect your online reputation

Most importantly, a good review monitoring tool provides insights to help you create the best customer experience.

Final thoughts:

• If you want to monitor reviews no matter where people post them, you should choose Brand24.
• If you need a tool to request reviews from your clients, choose ReviewTrackers, Birdeye, Yext, Podium, Uberall, Synup, or Reputation.
• If you need a tool ideal for local businesses, check Birdeye.
• Do you want to track various types of reviews (product, service, brand, company reviews)? Try Brand24.

Do you want all the reviews in one place? Try Brand24 for free – the best review monitoring solution on the market!