How to Turn Off Google Alerts?

4 min read

Do you want to disable Google Alerts and its notifications? It doesn’t surprise me. I thoroughly tested this tool. It didn’t meet my media monitoring expectations. Totally.

Luckily, we have lots of great Google Alerts alternatives.

But first, let’s figure out how to turn it off.

How to disable Google Alerts:

Step 1: Go to your Google Alerts page. If you subscribe to Google Alerts, you can click the “Edit your alerts” button in the email’s bottom.

How to turn off Google Alerts

Step 2: In the alerts dashboard, click the trash icon. And you’ve got it! Notifications won’t come to your email.

How to turn off Google Alerts

Are you tired of Google Alerts? Try the advanced media monitoring tool!

Tip: If you receive Google chrome notifications, click the three dots in the upper right corner. Then click Settings. Click Privacy and security, then click Site Settings. Go to Notifications. Here you can disable unwanted website notifications.

Google Alerts disadvantages

As I mentioned before, the Google Alerts tool has many disadvantages:

  • The tool presented me with not relevant and inaccurate data.
  • I couldn’t sort or filter mentions.
  • I was looking for social media mentions, but the tool doesn’t monitor sources like Instagram, TikTok, Telegram, Linkedin, etc.
  • I wanted to find negative mentions, but Google Alerts doesn’t provide sentiment analysis.
  • I needed to check key social media metrics such as the volume of mentions, reach, the share of voice, Reputation Score, Presence Score, etc., but this tool doesn’t provide any metrics.
  • I couldn’t get used to poor UX design.
How to turn off Google Alerts

Overall, compared to other media monitoring tools, the Google Alerts tool is very basic. Actually, it only monitors mentions. That’s it. Unfortunately, it does it inaccurately.

Are you tired of Google Alerts? Try the advanced online monitoring tool!

I guess I am not the only one who didn’t like Google Alerts. According to Semrush, the phrase “Google Alerts not working” is typed in searches about 540 times monthly.

Google Alerts not working

So how to track online mentions effectively?

You need a great tool for that.

When searching for the best tool, check how many sources it monitors, what metrics it tracks, and what features it provides. It’s best if the tool enables a free trial to test it before payment. 

In my opinion, using a tool that detects sentiment is crucial nowadays. Also, pay attention to whether the number of monitored sources is growing.

For example, in recent years, TikTok and Telegram have grown in popularity. So we don’t want to miss mentions from those sources. Yet not each social media monitoring tool tracks them.

Here you can see how a dashboard of Brand24:

Brand24 dashboard

You can see the monitored sources, time range, and sentiment filter on the left. At the top is a chart showing the volume of mentions and reach. You can also filter mentions by importance, domain, and tags. Below is a stream of mentions.

Take a closer look at the mentions:

Mentions detected by the Brand24 tool

Each mention has sentiment, so you can easily detect who and why writes negative comments about your brand or product.

Usually, advanced monitoring tools have analytics that will present you with many valuable insights.

Advanced analytics delivered by the Brand24 tool

With the advanced tool, you will discover:

  • The most popular mentions,
  • Mentions by category,
  • Trending hashtags that match your business,
  • Most popular influencers that match your brand,
  • What are the Presence and Reputation scores of your brand,
  • Happy customer quotes.

Try the advanced online monitoring tool. Never miss a mention again!


Compared to paid tools, Google Alerts delivers poor-quality of online monitoring. Indeed it provides e-mail alerts, but that’s a primary feature of most monitoring tools.

What disappointed me is that Google Alerts sent us 3 random mentions in e-mail reports. I find it unuseful.

In comparison, Brand24 sends alerts with the most interesting mentions. Customers love this feature:

How to turn off Google Alerts

So, how about trying an advanced tool? Discover mentions from over 15 sources. Start a 14-day trial!

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