6 Go-To Tips to Boost Brand Presence in 2025

The most effective way to create a strong brand presence is to spend 55 million USD and organize the stratosphere jump event. But hey, if you don’t have that kind of spare change in your pocket, don’t worry. There are plenty of smarter, budget-friendly ways to make your brand unforgettable.

So, save your millions for another occasion, grab a coffee, and let me walk you through some tricks to boost your brand presence. No spacesuit is needed.

Brand presence refers to how visible and recognizable your brand is to your target audience across various channels. It reflects the brand’s ability to engage and stay memorable through brand messaging, design, interactions, marketing campaigns, and more.

While the concept of brand presence is somewhat abstract, measuring it involves tracking tangible data and assessing the overall perception of your brand. A strong brand presence is crucial for building trust, customer loyalty, and competitive advantages.

Secret Tip: How can you quickly check your brand presence

I want to tell you a little secret. But promise, you’ll not reveal it. Deal?

Okay, so there is one way to assess brand presence quickly.

Brand24, a media monitoring tool that tracks brand mentions across the web, has developed its own metric named the Presence Score.

As its name suggests, the Presence Score indicates how your online brand presence performs at a given time. It’s based on the number of mentions and their total reach.

Let’s take Red Bull and its brand presence over the three months (September – November 2025).

As shown below, Red Bull’s Presence Score fluctuated between 74 and 77 during this period, placing it among the top 10 to 15% of the most recognizable brands in the world.

Okay, let’s move on to the top tips and tricks to build up a strong brand presence!

6 ready-to-implement tips and tricks to increase Brand Presence

01 Use brand-tailored recommendations

Do you know what’s better than boosting your brand presence? Having someone (or something) do it for you! What do I mean by “something”? A freaking artificial intelligence, of course!

AI tools can do a lot to increase your brand presence fast and efficiently. The key is to use the right tools with the right data in the right way.

The easiest way is to prompt the ChatGPT. It’s much more time-efficient than googling each brand-related issue separately. Such research gives you a concise but, unfortunately, quite generic response.

And it’s not even close to brand-tailored recommendations from more specialized AI-powered tools like Brand24.

One of the key AI features of that tool is AI Insights.

Think of it as a machine learning-powered report that delivers the most essential insights, trends, and recommendations. All are tailored specifically to your brand.

The real magic of AI Insights is in the input.

Unlike ChatGPT (and other tools like that), AI Insights taps into internal data from your tracked project.

These are the volume and reach of your mentions, their detailed sentiment analysis, top influencers, topic clusters, and much (much!) more.

And, since Brand24 tracks nearly all social media platforms and multiple non-social sources such as blogs, forums, news sites, video platforms, and so on, the data pool is both extensive and highly relevant to your brand.

Just take a look at Red Bull again.

According to AI Insights’ recommendations, the brand should collaborate with health and wellness influencers to address potential negative perceptions about energy drinks.

And that’s exactly what I mean – pure gold!

02 Use the most effective channels

The time doesn’t stretch, and you must accept it.

Therefore, you must focus on what’s most effective for building a brand presence. This rule applies especially to your communication channels.

Thankfully, social media platforms provide extensive data about reach and engagement, making it easy to identify which channels work best for your brand.

But what about channels that don’t automatically provide this data, like news sites, blogs, or forums? And is it even possible to compare all the channels and easily check which of them are your most impactful?

There is one answer to both questions: there are tools for that!

Brand24, for instance, can help you track mentions and calculate reach across these harder-to-measure platforms.

It aggregates data from diverse sources, including blogs, forums, news sites, and even podcasts, to provide a unified view of your brand’s performance across all channels.

Check by yourself. Below, I pasted a screenshot of the AI Metrics for Red Bull.

As you can see, videos are definitely the most reach-efficient. Other channels are far away. The conclusion?

More vids, Red Bull folks!

03 Amplify the power of storytelling

In October 2012, Red Bull became the hottest brand in the world. Why?

Because of the unforgettable stratosphere jump made by a professional skydiver, Felix Baumgartner, and sponsored by the famous energy drink brand.

Okay, fine, I promised you not to spend your millions on building brand presence. But please, give me a chance!

I just want to show you the mechanics of telling stories that boost brand awareness to the sky and above.

The Stratos campaign was literally out of this world, but only a few people remember the brilliance of Red Bull’s storytelling strategy. The story wasn’t just about a man jumping from the edge of space.

It was a hero tale about pushing the limits of human potential and showcasing what happens when courage, innovation, and determination come together.

In practice, Red Bull released behind-the-scenes content, interviews with Baumgartner, and teasers for months before the event.

The brand strategically heated up the atmosphere, built anticipation, and made people follow the skydiver’s preparations for the stunt.

When the event finally started, the YouTube live-streamed jump was watched by 8 million people – a record that was only broken in 2023.

After the jump, Red Bull extended the story with documentaries, interviews, and much more. This epic campaign elevated Red Bull’s brand presence to stratospheric levels.

What can you take from this marketing case study?

Think of your brand as the storyteller and your audience as the listener. Use storytelling to create an emotional connection, build anticipation, and keep the conversation alive even after the main event.

Even if you can’t afford something as spectacular as the Stratos Jump (and, let’s be honest, very few can), you can leverage the same principles of great storytelling.

According to research by Headstream, 44% of people who love a brand story are likely to share it further, strengthening brand recognition.

04 Answer to brand mentions

Building brand presence resembles building a beautiful house.

Just as a house is constructed brick by brick, your brand presence is built through small, consistent actions – and one of those crucial “bricks” is how you handle brand mentions.

Each mention – whether it’s a positive review, a neutral post, or a negative comment – is an opportunity to strengthen your foundation.

By responding to these mentions, you show that your brand is attentive, approachable, and values interaction.

According to Edelman’s Trust Barometer, trust plays a critical role in building lasting relationships with customers.

The first step in leveraging mentions is to identify them. The easiest and most effective way to do this is by using a media monitoring tool like Brand24.

Here’s why:

1. The tool identifies both tagged and untagged mentions, ensuring you’ll not miss any relevant (or potentially harmful) conversations.
2. Brand24 offers valuable insights, such as AI-powered sentiment analysis, the reach of each mention, Influence Score, and much more, helping you prioritize your responses effectively.

Once you’ve identified your brand mentions, the obvious next step is prioritizing them. Here’s a very smart tip to streamline this process.

You can use AI Brand Assistant, a ChatGPT-style feature that accesses your project’s internal data. For example, I prompted it to list the top 10 Red Bull mentions the brand should answer first to boost its presence.

As you can see below, the Assistant provided me with a detailed list of mentions and explained why it chose them.

In the end, you should respond to your chosen mentions! To keep things concise, I encourage you to check out our article on how to respond to discussion posts for actionable tips and best practices.

05 Create amazing content

If there’s one universal truth in building brand presence, it’s this: content is king.

Remember, though, that creating amazing content isn’t about just posting whatever comes to your mind.

It’s about delivering value, boosting social media engagement, and leaving a lasting impression on your audience.

Start by understanding your audience’s needs and preferences.

What challenges do they face? What questions do they want answered? Your content should address these pain points while aligning with your brand identity, voice, and goals.

Great content can take many forms – blog posts, videos, infographics, podcasts, eBooks, and even user-generated content. It’s up to you to identify what works best for you. How to do it?

Next to the most effective channels (which we discussed in tip #2), a great way to discover which content formats to use is to check your most popular mentions.

In the case of Red Bull, the undisputed leader in November 2024 was a TikTok video from one of its “Dance Your Style” events. According to Brand24, the video reached about 133 million people. Wow!

In general, no matter what you choose, the key is to make it relevant, engaging, and shareable.

Get inspiration from the masters of content, like Red Bull or my second favorite adventurous brand, GoPro. These brands don’t just create content. They create experiences.

So, don’t be afraid to experiment with content, and always measure your results!

Because if the content is king, the data is queen.

06 Find backlink opportunities

Last but not least, don’t underestimate the role of backlinks in building your online brand presence. Why are they so important?

If you’re not immersed in the world of search engine optimization, you might be a bit surprised that backlinks are (still) one of the most critical ranking factors for Google and other search engines.

They act as votes of confidence: when reputable websites link to your domain, it signals that your content is valuable and relevant.

Search engine algorithms interpret this as evidence that your site provides value to users & other websites.

As a result, they reward you with higher rankings for high-traffic niche keywords, boosting your brand’s visibility.

That increases your brand perception as a thought leader and, ultimately, builds your strong brand presence!

Your role here, next to creating great content, is finding backlink opportunities. Because websites sometimes mention your brand without linking back to your website.

These unlinked mentions are hidden gems!

The easiest tactic to find backlinks is by tracking your brand mentions.

It’s simple: each time your brand is mentioned online, check if the mention includes a link back to your website. If it doesn’t, reach out to the website owner or author with a polite request to add a link.

Tools like Brand24 make this process effortless by monitoring both linked and unlinked brand mentions across the web.

Just filter the sources to blogs and websites only and scroll the list of mentions to find your backlink opportunities!

Conclusion

Building a strong brand presence doesn’t require a sky-high budget. Okay, it’s nice to have a few millions to spend, but it’s not absolutely necessary.

No matter how much funds you have, strengthening your brand’s presence requires smart, consistent efforts across various touchpoints.

Focus on the essentials: identify the content format you should use and simply create it. Use the power of storytelling. Define which channels are the most crucial for your brand. Engage with your audience. Respond to mentions and boost your website traffic & brand visibility with backlinks.

All these small actions are bricks that will compound into significant results over time. Consistency is key, as every interaction contributes to the perception of your brand.

With dedication and a clear strategy, your brand can grow its visibility, trust, and loyalty, making a lasting mark in 2025. Good luck!

Key takeaways:

• Presence Score is the fastest way to check your current brand presence.
• AI-powered tools like Brand24 can take a lot of your work and help you build a strong brand presence.
• With limited time and resources, focus on your most essential channels and content types.

Start Brand24 14-day free trial and power up your brand presence!