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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Business Strategy
Jul 30, 2024

10 Steps to Powerful YouTube Marketing Strategy [2025]

With over 2,6 billion monthly active users and 5 billion videos watched daily, YouTube offers one of the largest user bases. Read how to set up a powerful YouTube marketing strategy.

Katarzyna Dereń
Digital Marketing
Jul 2, 2024

Top 100 Marketing Influencers of 2022 [Download Report]

Who are the top digital marketing influencers? We analyzed several hundreds of them to create the Top 100 Marketing Influencers of 2022 Report.

Katarzyna Dereń

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Digital Marketing
Jun 5, 2024

Best Hashtag Campaigns Ever You Should Look Up To

There are lots of hashtag campaigns, most of them are boring. Learn from top-notch brands how to engage your audience through hashtags!

Katarzyna Dereń
Digital Marketing
May 2, 2024

3 Mention Alternatives You Need to Check [2025]

Mention is not a bad tool, but you can find a more powerful media monitoring software. Check 3 great Mention alternatives! You'll love them!

Katarzyna Dereń
Brand Image
Apr 9, 2024

How to Increase Brand Awareness: 15 Ways [Complete List]

Want to increase brand awareness? Check the 15 best ways how you can do that! Boost your marketing efforts right now!

Katarzyna Dereń
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Popular articles by Katarzyna

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The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [October 2025]

4 Benefits of Using Web Analytics for Small Business Owners

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

How to Increase Instagram Reach? 11 Powerful Tips [2025]

10 Outstanding Examples Of Great Customer Service

How Netflix is Winning Social Media – Case Study

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.