Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Digital Marketing
Feb 1, 2024

The 7 Best TikTok Monitoring Tools to Use in 2025

So many brands have TikTok accounts. They want to capture the platform’s massive marketing potential. Yep, with TikTok, you can gain a wide reach.

Katarzyna Dereń

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Brand Image
Jan 31, 2024

How to Measure Brand Health & 8 Key Metrics to Track

A brand health check will help you measure how your brand can help you achieve your business goals. Here's how to conduct a brand health check!

Katarzyna Dereń
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Popular articles by Katarzyna

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Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.