100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

The 4 Best Crisis Management Software to Use in 2026

A brand crisis may happen to anyone and at any time. How to prepare for that occasion? What if it occurs? Use the help of the best crisis management software!

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The 10 Best Public Relations Software to Use in 2026

Public relations software increase your brand awareness and help you bind valuable relationships with journalists and influencers. Check the top 10 PR tools!

How to Do a Brand Audit? The 10-Step Guide [2026]

A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.

How to Make a Competitive Analysis Report [Template + Examples]

You absolutely need to know what your competitors are up to. After all, how do you want to compete with them if you don't do any research? Here's how to create a top-notch competitive analysis report with awesome tips and examples.

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Get the Brand24 trial and start social listening like a PRO.