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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Digital Marketing
Feb 5, 2026

The 15 Best Social Media Analytics Software to Use in 2026

14 best social media analytics tools are here. Everyone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools?

Tom Zietek
Brand Image
Dec 16, 2025

SaaS brand reputation monitoring with Brand24

Monitor the reputation of of SaaS business with Brand24 with the help of this step-by-step guide.

Tom Zietek

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Digital Marketing
Dec 3, 2025

How to Find (Unlinked) Brand Mentions and Turn Them Into Backlinks in 2026?

Unlinked brand mentions are a great opportunity to boost your SEO and AI visibility in 2026. Learn how to find them in 2 simple ways and get more backlinks!

Tom Zietek
Digital Marketing
Nov 26, 2025

Guide to Social Selling with Tim Hughes – Podcast

Brand24 talks to Tim Hughes, the Author of the book "Social Selling – Techniques to Influence Buyers and Changemakers”, to find out all about Social Selling skills and why Social Listening is so important in business. Have a listen to the 1st Episode of the Brand24 Podcast!

Tom Zietek
Digital Marketing
Nov 20, 2025

3 Storytelling Strategies To Win Social Media With Your Brand

The most successful brands are often the best storytellers. Here are the 3 Top Storytelling Strategies to Win Social Media and Build a Powerful Brand.

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

Top Reads

Brand Monitoring: Tools & Guide for 2026

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Social Media Reach: How to Measure & Improve It in 2026?

X (Twitter) Analytics Tools: The 10 Best to Try in 2026

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

Social Media Analysis: Complete Guide for 2026

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.