Tom Zietek

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising.

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right? Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

Business Strategy

How to Improve the Quality of Your Data

Web and social media monitoring tool like Brand24 is a data-gathering tool. It processes news sites, websites, blogs, social media platforms and discussion forums to find mentions of your keywords. It means that a social media monitoring tool like Brand24 analyzes and collects millions of bits of data. There’s plenty of data inside a social […]

Digital Marketing

How to Measure Social Media Reach in 2025?

Here's how to measure social media reach for your social media posts, hashtags, marketing campaigns and social media profiles.

Brand Image

How to Measure Brand Reputation using Web and Social Media Monitoring

Have a look at how you can measure brand reputation using Web and social media monitoring.

Digital Marketing

How to Find (Unlinked) Brand Mentions and Turn Them Into Backlinks?

I have a powerful tip for you. It's much easier to gain backlinks from unlinked brand mentions than without them.

Business Strategy

13 Best Competitor Analysis Tools to Win the Market in 2025

Find the best competitor analysis tools. Outsmart rivals, refine your strategy, and stay ahead in the market. Discover Brand24, Semrush, Kompyte, +10 more.

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