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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Trend Analysis
Oct 23, 2025

9 Thoughts About the Future of Marketing

Did you know that most consumers wouldn't care if 73% of brands disappeared for good? It's probably not good news for you, but that's a fact you should deal with. Thus, don't be hung up about it and figure out how you can prevent your brand from winding up in those 73%. Find out how to get your message across to today's consumers and to stay on top of things. This article has all you need now!

Tom Zietek
Digital Marketing
Oct 4, 2025

Why Is User Generated Content So Important? – 3 Real Brands Examples

User Generated Content has become one of the hottest social marketing trends now and a real driving force for growth and revenue. Here is all you need to know why.

Tom Zietek

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Digital Marketing
Sep 11, 2025

How to Find (Unlinked) Brand Mentions and Turn Them Into Backlinks in 2025?

Unlinked brand mentions are a great opportunity to boost your SEO and AI visibility in 2025. Learn how to find them in 2 simple ways and get more backlinks!

Tom Zietek
Brand Image
Sep 3, 2025

How to Monitor Your Brand on Social Media and Beyond

Do you know what they say about your brand on the Web? You can easily find out in a few clicks. Here's how.

Tom Zietek
Digital Marketing
Aug 5, 2025

Top 18 PR Tools for Analytics, Monitoring, Outreach & More [2025 Updated]

Discover the best digital PR tools and find the perfect fit for your PR. Boost your PR strategy with the best tools for media monitoring, outreach, and more!

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

Top Reads

The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [October 2025]

Social Media Reach: How to Measure & Improve It in 2025?

X (Twitter) Analytics Tools: The 10 Best to Try in October 2025

Sentiment Analysis: What is it & Why do You Need it in 2025?

Share of Voice: Definition, Calculation, Tools [2025 Guide]

9 Steps to Strong Brand Awareness Strategy [2025]

Guide to Brand Monitoring + TOOLS [2025 update]

6 Expert Tips to Master Brand Reputation Management

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

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