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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

CASE STUDY: How a Smartphone Repair Shop Increased Conversion by 212%

Mobidoktor is a smartphone repair shop. As a door-to-door busines, they mostly rely on social media and the Internet in terms of acquiring customers. Here's how they do it using social media monitoring.

CASE STUDY: How a Research and Cultural Institution Uses Web Monitoring

Social media monitoring works well also for science and cultural institutions. Check how Center Mill of Knowledge benefits from using Brand24.

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How Mercedes-Benz Uses Social Media – Case Study

Mercedes-Benz knows how to get the most out of social media. Have a test drive with us and find out what makes their social media strategy so successful.

2 Million Mentions Analyzed: The Top 100 Marketing Influencers Report is Here!

The Top 100 Marketing Influencers report is out! We analyzed 2 million mentions and 4 million interactions to find out who drives the biggest online engagement.

CASE STUDY: How Foszer Sawicki Tracked the Impact of Their Rebranding

Foszer Sawicki, a video production house, undergone a full rebranding. To measure the impact and reactions of customers, they used social media monitoring.

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