Blog / Tom

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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Digital Marketing
Jan 16, 2025

How to See How Many Times a Hashtag Was Used on X (Twitter)

Here's a surefire way to see how many times a hashtag was used on Twitter. You're welcome!

Tom Zietek
Use Cases
Dec 6, 2024

How to Set Up Notifications in Brand24

Notifications in Brand24 explained: what they are, where they arrive and how to set them up to stay on top of online mentions.

Tom Zietek

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Digital Marketing
Oct 24, 2024

Twitch: A Sea of Marketing Opportunities

Twitch marketing is still relatively unexplored territory. Come and get to know this platform and see the opportunities before others.

Tom Zietek
Digital Marketing
Sep 5, 2024

How do Hashtags Work? Guide for 2025

What is a hashtag? How did hashtag start? What are some iconic hashtag campaigns? Here are answers to these and questions about hashtags. TL;DR!

Tom Zietek
Digital Marketing
Sep 2, 2024

Top 6 Google Alerts Alternatives

If you're looking for a Google Alerts alternative, you might have found it right here. See a comparison between Google Alerts and Brand24.

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

Top Reads

The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2026]

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Sentiment Analysis: What is it & Why do You Need it in 2025?

Share of Voice: Definition, Calculation, Tools [2025 Guide]

9 Steps to Strong Brand Awareness Strategy [2025]

Guide to Brand Monitoring + TOOLS [2025 update]

6 Expert Tips to Master Brand Reputation Management

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.