Top 10 Brand Reputation Monitoring Tools [2024]

Brand reputation monitoring tools should be an essential part of your online marketing tools stack. Nothing ever goes away on the Internet. Every review, photo, post, or movie will stay online forever. Even one negative comment, if it goes viral, can hurt your business reputation. That’s why choosing the right brand reputation monitoring tool is important.

The first step to successful brand reputation management is to spot all the mentions about your business on time. Nothing annoys your existing and potential customers like waiting for a response or, what’s worse, not receiving one at all. Brand reputation monitoring tools not only automatically gather all online mentions but also provide an in-depth analysis of the results. Essentially, all the menial work is done for you.

Keep reading this article to discover the best tools to protect your online reputation!

Top reputation management tools:

01 Brand24

Free 14-day trial.

According to many experts, such as Buffer’s experts, Brand24 is one of the most robust and affordable brand reputation monitoring tools.

It is a social listening and social media monitoring tool with strong AI features. It collects publicly available brand mentions in real-time across:

• Social media platforms, such as Facebook, Instagram, Twitter, YouTube, TikTok, and Twitch
• Review sites
• Blogs and forums
• News sites
• Podcasts
• Newsletters
• Other sources with publicly available data

Brand24 is a reputation management platform that collects and analyses the results. It helps you spot positive or negative mentions and react.

What features are the most useful for monitoring brand reputation online?

• Sentiment analysis – which will help you determine whether the customer feedback and online talk about your company have negative or positive sentiment. You can discover your brand sentiment.

• Brand Assistant – which works like ChatGPT or even better because it has expertise in your project. You can ask the Brand Assistant about literally anything related to your online presence.

• Notifications – as I mentioned before, the key to success in online brand monitoring is to react quickly, both to negative and positive comments. In Brand24, there are three types of notifications: email storm alerts, in-app notifications (both for iOS and Android), and integration with Slack
• PDF reports – to present the results you gathered in a clear and consistent way

02 Google Alerts

Google Alerts is a great free online reputation monitoring tool for beginning brand managers. It’s easy to manage, free, and run by Google.

To set up a project, all you have to do is type the keyword you’d like to monitor and provide your email address. You’ll receive an email every time Google picks up a mention with your monitored keyword. 

The simplicity of Google Alerts is also a curse. You can’t narrow down the results; the tool won’t provide any in-depth analysis, and if you monitor popular phrases, you’ll get a ton of emails you’ll probably ignore.

Unfortunately, Google Alerts doesn’t cover social media platforms – social media monitoring is important for a brand’s reputation!

Check out this article: Google Alerts Alternatives

Key features of Google Alerts:

• Keyword monitoring
• Real-time notifications

03 GatherUp

GatherUp is a slightly different type of online reputation management software than the two mentioned before. This tool specializes in review management.

Instead of simply replying to comments left online by your customers, you can actively ask them for a review of your product. 

GatherUp sends personalized requests to your existing customers, making it easy for them to leave a review you could use later.

More reviews, especially positive reviews, can never be too much! The numbers speak for themselves – 88% of buyers research services and products online before buying, and 86% are less likely to buy from a business with negative reviews. 

Key features of GatherUp:

• Review monitoring and generation
• Customer feedback collection

04 Broadly

Broadly is another reputation management tool; it will make sure you look good online.

Broadly sends automated messages to your customers and asks about their experience with your brand. The customer leaves a review on your chosen website – Google, Facebook, TripAdvisor, or any other site. 

You can set up an SEO–optimized review stream that will show all four or 5-star reviews on your website.

Broadly’s reporting delivers actionable insights you could act on. Your customers will leave a ton of information online, and part of your job is to listen to and act on them. 

Broadly’s pricing is available upon request.

Key features of Broadly:

• Review monitoring
• Automated review requests
• Customizable reporting

05 ReviewTrackers

ReviewTrackers, surprise, surprise…. track online reviews!

You can manage more than 120 review sites from one dashboard. You can create regional groups, assign users, and ensure every review is always answered.  

Analyze the feedback you get from your customers and prevent any pain points from emerging in the future. 

ReviewTrackers also offers a mobile app that will alert you about issues at every business location. 

Moreover, the tool will also track your competitors’ reviews. Keeping your finger on the pulse will help you stay ahead of your competitors and close any gaps between your product and theirs.

Key features of ReviewTrackers:

• Sentiment Analysis
• Alerts
• Email and SMS review requests

06 Chatmeter

Chatmeter is a great AI-powered brand reputation management solution for agencies, chains, franchises, or resellers. 

It notifies you about any review found on local review sites. That’s a goldmine of customer insights you can use to boost your business.

Moreover, Chatmeter lets your customers locate the correct information about the closest business location. If you want to focus on local activities, Chatmeter is your go-to tool. 

Its pricing is customized for each brand depending on the service needed and the number of business locations.

Key features of Chatmeter:

• Online review management
• Business listings
• Local SEO management

07 Grade.us

Grade.us is another brand reputation monitoring tool that focuses on customer feedback. It offers solutions for professional users, agencies, and enterprises.

The tool is based on a “review funnel,” where customers are encouraged to leave reviews on websites you care about the most.

Key features of Grade.us:

• Data collection on your unhappy customers to understand what they would like to change in your product
• Review process – asking, reminding, and guiding
• Monthly reports of your brand reputation

08 Agorapulse

Agorapulse is mainly a social media management software, but it will help you monitor your brand reputation. 

You can monitor all relevant conversations and engage with them whenever you see an opportunity to either promote your brand or turn a negative review into a positive one. 

Part of monitoring your brand reputation is turning your customers into brand evangelists. To do so, you need to spark conversations on your own and monitor what is said about your brand online. Agorapulse is the tool to do that.

Key features of Agorapulse:

• Social media scheduling
• Social listening
• Detailed social media performance reports

09 BrandYourself

Brand reputation management is not only a solution for brands. Your personal online presence can impact your business as well. 

BrandYourself is a review management tool that helps you audit what is said about your personal account online and eliminate almost all negative reviews.

Key features of BrandYourself:

• Removal of unwanted Google results
• Removal of social media posts that may seem unprofessional
• Identification of areas that support or hinder your career growth

10 Birdeye

Birdeye is another all-in-one solution from the group of online reputation management tools suitable for local businesses.

With Birdeye, you can easily track and respond to customer opinions with ready-to-use templates. It also translates them into English.

Birdeye’s price depends on your business’s size and number of locations – it’s affordable for small businesses.

Key features of BirdEye:

• Auto-reply to customer reviews
• Review translation
• Customer surveys to gather feedback

The benefits of brand reputation monitoring

Let’s see what are the benefits of brand reputation monitoring:

• Brand monitoring can prevent and contain a brand crisis. As mentioned before, a crisis can hit you anytime and spread quickly. It’s important to know what’s happening around your company. Brand reputation management will help you with that.
• Maintaining a positive brand reputation will build customers’ trust. People base their decisions on research they make before purchasing. Monitoring what is said about your brand online will help you build good brand perception.
• Learn about your customers’ likes and dislikes and identify trends across them. Online reputation monitoring can provide valuable insights that will help you deliver the best customer experience possible.

Reputation monitoring and online reputation management

There is a difference between brand reputation monitoring and online reputation management.

Brand reputation monitoring focuses mainly on passive monitoring of online review websites, social media, forums, blogs, newsletters, podcasts, and other publicly available online mentions. You usually use a reputation tracking tool for the job. One free option is Google Alerts; however, it doesn’t monitor social media channels.

On the other side of the spectrum, there is online reputation management.

Reputation management software, in addition to tracking reviews, will give you actionable insights into what to do next. The tools will present detailed analytics that will help you improve your customer service, conduct product research, and manage customer feedback. An example is Brand24.

Online reputation management helps businesses stay one step ahead of their competitors, especially when managing customer experience.

Managing your brand reputation is not easy. You have to constantly monitor your online presence across social media and beyond, analyze the results of media monitoring, and implement necessary changes.

That’s a lot of work. To make it more manageable, you need robust online reputation management tools. Take a look at my selection again:

Why are online reputation management tools important?

The more our lives shift to the online world, the more attention you have to pay to what is said about your company on the Internet. Brand reputation monitoring will help you convert even more customers and stay ahead of your competitors. 

Your brand’s reputation is one of the most important assets you have. Monitoring online reviews across the Internet is the first step in managing your reputation. Remember that the number of online reviews will only grow in the future, so having an online reputation monitoring tool in your stack will become inevitable.

Choosing the best online reputation management tool will help boost your brand’s reputation.

Monitoring brand mentions manually would be almost impossible. Brand reputation monitoring tools automatically track tons of different sources and make it possible to reach hard-to-find media mentions of your company, for example, the ones you are not tagged in.

These tools make brand reputation management very efficient as they help you respond to reviews or posts about your company in real-time.

Most online monitoring solutions can send you e-mail alerts or push notifications as soon as a negative mention occurs. Brand24 can even deliver alerts to a dedicated Slack channel if you wish.

Conclusion

You can monitor relevant online mentions in an old-fashioned way – type a relevant keyword in a search engine and look for results. But this is extremely time-consuming and, in the long run, ineffective.

Instead, using brand reputation monitoring tools can streamline the process.

They continuously scan the web for relevant mentions on social media, news sites, forums, and other platforms. They can simplify monitoring online reputation and make it more effective.

Final thoughts:

• Using tools to monitor your brand reputation is a MUST!
• If you really care about monitoring your brand’s reputation, you must invest in AI software solutions that track mentions, provide sentiment analysis, and offer valuable insights.
• Also, choose a brand reputation monitoring tool that tracks brand mentions and other brand keywords across the whole Internet, not just some sources.
• Free tools, such as Google Alerts, are available on the market, but they do not provide advanced analytics.

Want to have full control over your brand’s reputation? Try Brand24 for free during a 14-day trial!

FAQ

What is brand reputation monitoring?

Brand reputation monitoring involves using various tools and techniques to track and analyze your business’s online presence, public perception, and sentiment across different channels, including social media, review sites, and news articles.

By employing online reputation monitoring tools, businesses can gain valuable insights into their brand’s performance, identify potential issues, and develop a proactive reputation management strategy to maintain a positive image and protect their business reputation.

How do you measure brand reputation?

Measuring brand reputation involves tracking and analyzing various metrics, such as:

• Brand sentiment
• Online reviews
• Social media mentions
• Customer testimonials

Businesses can use online reputation monitoring tools to collect and analyze this data, enabling them to assess their brand’s online reputation and identify areas for improvement.

Additionally, monitoring industry-specific review sites and gathering customer feedback can provide valuable insights into your brand’s performance and reputation.

What are the 3 categories of tactics for reputation management?

The three categories of tactics for corporate reputation management are:

1. Proactive: Implementing a strategy to build and maintain a positive brand image, including content creation, social media engagement, and community involvement.
2. Reactive: Responding to negative sentiment or crises, such as addressing customer complaints, resolving issues, and communicating transparently.
3. Recovery: Implementing measures to repair a damaged reputation, including addressing the root causes, rebuilding trust, and re-establishing a positive brand image.

These tactics ensure that your reputation management impacts your business positively and maintains a strong brand presence.

What is ORM?

ORM (Online Reputation Management) refers to controlling and influencing a brand’s online presence by monitoring, managing, and improving its reputation across various digital channels.

ORM involves tracking and analyzing online reviews, social media mentions, customer testimonials, and other relevant online content to protect and enhance a brand’s image.

What are the principles of brand reputation?

The principles of brand reputation include:

• Consistency: Maintaining a uniform brand message and identity across all channels.
• Transparency: Openly communicating with customers and stakeholders about your business practices and decisions.
• Responsiveness: Addressing customer concerns, feedback, and complaints promptly and effectively.
• Authenticity: Building genuine connections with your audience and demonstrating your brand’s values.
• Proactivity: Regularly monitoring your brand’s online presence to identify potential issues and opportunities for improvement.