Brandwatch alternatives: Brand24

Anna Rudewicz Anna Rudewicz
September 22, 2022 ・ 9 min read

Brandwatch is a social listening tool, that is very advanced and targeted at enterprises and big corporations. Small and medium businesses may be looking for Brandwatch alternatives that offer equally valuable data and insights but are much cheaper. In this article, I would like to compare Brandwatch to Brand24. Both tools serve for social media monitoring.

Brandwatch alternatives: Brand24

Finding an alternative to an expensive media monitoring tool is a challenge. Free alternatives, such as Google Alerts, often do not offer much data or analytics that would help you discover interesting data and draw actionable insights.

The best solution, in this case, is choosing tools that are more affordable but still advanced at the same time. Brand24 is a social listening software that matches this description.

So, is Brand24 a good alternative to Brandwatch then? 

Keep reading if you are interested in seeing the comparison, learning how Brandwatch and Brand24 differ from each other and if they are good alternatives to each other.

Here is a little agenda of what we will be looking into in this article:

Brandwatch alternative: Overview

Brandwatch is a social listening tool that is used by World’s biggest brands. It is one of the most known monitoring software. 

It helps you track, monitor, and analyze online conversations. With Brandwatch, you can track brand mentions, competitor activity, and industry trends.

Brandwatch has grown throughout the years and is now a digital consumer intelligence company that offers a wide range of products that serve various purposes. Brandwatch sells six different products: Consumer Research, Audiences, Vizia, Qriously, Reviews, and BuzzSumo. 

Brandwatch serves for: 

  • Brand Management
  • Social Media Monitoring
  • Social Media Management
  • Crisis Management
  • Competitor Analysis
  • Trend Analysis
  • Market Research
  • Digital Transformation
  • Customer Data
  • Social Media Analysis
  • Competitors Research

Brandwatch is a multi-purpose solution, but its main mission is to help companies understand themselves, their customers, and the market.

The piece of software collects data from many various online sources and analyse every mention in-depth. You can also set up alerts to notify you when there is new activity around their keywords.

Brand24 is a social listening tool used by thousands of brands of all sizes. It is an accessible, widely known alternative to more pricey monitoring solutions because it performs equally well. 

The platform provides users with real-time data and insights into what people are saying about their brand online.

Brand24 offers monitoring, analytical and reporting functions. Its main mission is to identify and analyze online conversations relevant to businesses and deliver insights, grow customer satisfaction and drive sales. 

The tool also offers sentiment analysis which can help you understand the emotions and opinions expressed in online conversations by the target audience. In addition, you can use it to track competitors.

Brand24 can be used by many different professionals – PR professionals, marketers, or business owners. It is one of the best alternatives to Brandwatch, since it also focuses on media monitoring, but can be used for various purposes.

What also makes it promising is its affordability which comes along with advanced analytics, data, and tool possibilities. 

The main purposes of Brand24:

  • Social media monitoring: Instagram, Twitter, Quora, YouTube, Reddit, TikTok, Twitch, Telegram,
  • Online media monitoring: news sites, blogs, forums, Medium, reviews, newsletters, podcasts,
  • Protecting and managing online reputation,
  • Preventing a PR crisis,
  • Improving relations and communication with customers, 
  • Measuring your marketing / PR effort,
  • Campaign and hashtag tracking,
  • Analysing social media marketing,
  • Finding influencers and brand ambassadors,
  • Monitoring competitors and researching the market,
  • Discovering customer insights on products and services.

Brandwatch and Brand24’s purposes overlap, thus it might be a good beginning to finding alternatives to Brandwatch. The only difference I see at this stage is the type of clients both of these solutions target.

Since Brandwatch is more of a pricier tool, it is definitely made for big corporates and enterprises. Brand24 can be used by both small, medium, and large companies as it offers a flexible selection of functions and pricing plans.

Use the Brand24 tool to monitor your brand online. Sign up free!

Features

Both tools are similar when it comes to their features. Brandwatch offers even more analytics and metrics, but it all comes with a higher price. Brand24 gives you many exact same possibilities as Brandwatch but is much cheaper.

I decided to show the comparison of features in the following table.

BRANDWATCHBRAND24
Social Media MonitoringSocial Media Monitoring
Sentiment AnalysisSentiment Analysis
Influencer IdentificationInfluencer Identification
Competitor AnalysisCompetitor Analysis
Report Customizability and ExportingReport Customizability and Exporting
Email AlertsEmail Alerts and Push Notifications
Demographics
Mobile App
Hashtag TrackingHashtag Tracking
AnalyticsAnalytics

What makes these two solutions different the most are the Monitored Platforms and the number of Metrics that they offer. That’s why I figured I would give a little more details on these two aspects.

Monitored platforms

Brandwatch monitors traditional media such as video sites, blogs, forums, and news sites. As far as social media are concerned, Brandwatch users can track Reddit, Facebook, Instagram, and Twitter channels. You can also track data from your competitors’ social media channels.

Brandwatch Dashboard
Brandwatch Dashboard

Brand24 monitors more sources since it offers podcasts and newsletters monitoring apart from covering blogs, forums, news sites, and review sites.

When it comes to social media platforms, Brand24 offers Facebook, Instagram, Twitter, Youtube, TikTok, Twitch, and Reddit monitoring.

Brand24 Dashboard
Brand24 Dashboard

Try the top Brandwatch alternative. Give it a spin during a 14-day free trial!

Metrics

Brandwatchoffers a huge amount of measurements that help to discover insights and control a brand’s online performance. Example metrics that you’ll find inside Brandwatch’s dashboards are:

  • Influence
  • Sentiment
  • Word cloud
  • Demographics
  • The volume of mentions
  • Number of unique authors
  • Engagement
  • Trending topics
Brandwatch Audiences
Brandwatch Dashboard
Brandwatch Dashboard

Brand24 offers a smaller amount of metrics, but they are equally valuable in my biased opinion. Presence Score, Reputation Score, Influence Score, interactions, the volume of mentions (Social media reach, Non-social reach), number of mentions, sentiment, word cloud, trending hashtags, AVE – Advertising Value Equivalent.

Brand24 Summary Tab
Brand24 Summary Tab
Presence Score metrics
Presence Score metrics
Reputation Score metrics
Reputation Score metrics

Pricing

Brandwatch does not offer a free trial. If you want to get more details about the tool, you can book a meeting and get a demo that includes a demonstration of Brandwatch and a discussion with an expert. 

There is no information about Brandwatch’s pricing on its website. While doing my research, I found various information about the pricing. One of the sources says Brandwatch starts at $1,000 per month for 10,000 mentions.

You don’t need much information though to presume that Brandwatch is one of the more expensive monitoring solutions. 

It is targeted to big companies that can afford tools that cost thousands of dollars yearly. If you run such a brand or work for one, you can definitely consider it, taking into consideration that Brandwatch will surely provide you with a good amount of data, analytics and insights. 

On the other hand, if you don’t want to spend that much budget or you own a smaller business, you may make use of Brandwatch alternatives. Since in this case, we are having a closer look at Brand24, let’s take a look at its pricing. 

Recently, Brandwatch has been offering an Essentials plan dedicated to small businesses for $108 monthly. But it does not cover online monitoring. The plan focuses on social media management and offers content scheduling, customer engagement and impact measuring.

Brandwatch social media management dashboard
Brandwatch social media management dashboard

With the Essentials plan you can add your all social media accounts and manage them from one place.

Brand24 offers three pricing plans. In my biased opinion, it is really convenient, because right from the beginning you can choose the option that suits you best, without having to reach out to anyone. If you need more – no problem! Brand24’s Team is always there if you want to personalize your plan and pricing at the same time. 

  1. The first plan called Individual costs only $49 dollars per month. 
  2. The second one called Team costs $99 per month. This plan gives you 5k mentions/month. Brandwatch gives you ten times fewer data for over ten times higher price (shocking, isn’t it?) 
  3. The third plan Pro costs $149 and gives you 25k mentions per month.
  4. The fourth plan called Enterprise, which includes all the features and maximum of data and analytics costs $249 dollars per month. 
Brand24 pricing

Brand24 offers a free trial in comparison to Brandwatch. The 14-day free trial makes it easier to test the tool and check if it matches your needs and expectations.

Try one of the best Brandwatch alternatives. No credit card is required!

Reviews

Brandwatch and Brand24 both have great reviews on popular sites, such as G2 or Capterra. They also have more reviews compared to other monitoring solutions. The number of opinions and their overtone can be treated as social proof, that can help you make the decision of which tool should you choose.

A screenshot from G2 Comparison

What online & social media monitoring tool should you choose?

Brandwatch is a leading social listening tool that is very valuable and effective. It surely provides its users with valuable insights, since it not only delivers the data but also analyzes it to get companies a better understanding of their performance and their clients’ perceptions. 

One of the things that I can consider as a Brandwatch’s disadvantage is its price. Let’s be honest, this monitoring tool is an expensive one. 

For many businesses it may be too pricey, that’s why they may be interested in Brandwatch alternatives – solutions that offer similar features and possibilities but are definitely cheaper. 

After this comparison, which I can consider as fair and unbiased as it could be, I feel brave enough to write that Brand24 is a good alternative to Brandwatch. Why?

  • Brand24 is at least 10 times cheaper than Brandwatch.
  • Brand24 offers similar features to Brandwatch.
  • Brand24 offers analytical and reporting features like Brandwatch. 
  • Brand24 has equally great reviews as Brandwatch. 
  • Brand24 and Brandwatch both deliver a good amount of data, key metrics, and important insights. 

Looking for the top Brandwatch alternatives? Try Brand24 for free!

Conclusion

In the end, I understand why you are looking for Brandwatch alternatives. While Brandwatch is a great tool, it can be expensive for small businesses and startups.

There are many reasons to choose a cheaper monitoring tool. First and foremost, a more affordable tool can save you a lot of money. If you’re on a tight budget, this is an important consideration. Second, it can be just as effective as the more expensive one.

Brand24 and Brandwatch, in many areas, offer the same features and functionality.

So if you’re looking for an affordable online media monitoring tool, Brand24 is an excellent alternative to consider.

With its wide range of features and affordable pricing, Brand24 makes it easy for businesses of all sizes to keep track of their online presence and brand reputation.

Have you tried out Brand24? Sign up for a 14-day free trial!