Business Strategy

Business strategy is a key to the success of any brand. A well-planned strategy will allow you to survive among the competitors. Check out blog posts and learn how to prepare appropriate action plans.

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A Complete Guide to Event Marketing: Before the Event [1]

Here's a guide to event marketing, part 1. We talk about what you should do BEFORE the event. Part 2 and 3 are on their way!

Short Introduction to Competitive Intelligence

Competitive intelligence means analysing the external environment and drawing conclusions for the whole company to stay ahead of the competition.

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What is Employer Branding? Definition and 3 Best Tools [2025]

Employer branding is a process that differentiates an organization from its competitors by building relationships with potential and current employees.

Why Is Media Monitoring Important?

You have heard about media monitoring but you are not sure if you need it? Find out why is media monitoring important for your business!

7 Reasons Why Your Website’s Promotion Is Super Important

Once you have your awesome website, you need to take care of its promotion. Check out top 7 ways to let people on the Internet know that you exist!

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