Do you struggle with conversion? You have leads but they don't convert? Take it easy and see 5 ways to check where your marketing funnel is leaking.
A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove.
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Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
Have a look at the list of ideas on how to promote a small business online and try implementing some of them yourself!
Run A/B tests of your landing page and choose the best option. In this article we talk about things one should keep in mind while testing a landing page.
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