G2 Crowd has just released the 2016 Social Media Monitoring Report and we're at the top of the High Performer category. Read this post for more details!
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A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove.
Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
Have a look at the list of ideas on how to promote a small business online and try implementing some of them yourself!
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