Blog / Digital Marketing

The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2026]

Updated: March 26, 2025

12 min read

If you want to measure hashtag reach, sentiment, and campaign impact across platforms, native analytics aren’t enough.

AI hashtag trackers provide cross-platform monitoring, trend detection, and real-time insights.

This article compares the best 10 hashtag tracking tools available in 2026.

10 hashtag tracking tools worth trying out

Below you will find a curated list of hashtag trackers that are worth checking out.

Tool	Best for	Top strengths	What could be better
Brand24	Marketers and brands needing AI-powered, cross-platform hashtag monitoring	Real-time hashtag tracking, sentiment analysis, AI Brand Assistant, anomaly detection, wide source coverage	Limited historical depth, limited advanced customization
RiteTag	Quick hashtag research for X and Instagram campaigns	Hourly hashtag activity data, hashtag suggestions, hashtag comparison, simple analytics	Only for X and Instagram, limited historical data
Keyhole	Brands tracking hashtag performance across major social platforms	Multi-platform tracking, account-level hashtag analytics, trending hashtag discovery	Custom pricing, may be costly for smaller teams
Awario	Teams monitoring hashtag campaigns and online buzz	Real-time monitoring, sentiment analysis, influencer identification, campaign analytics	Historical data access may be limited
TrackMyHashtag	Deep X (Twitter) hashtag campaign analysis	Real-time & historical data, X chat tracking, impressions & engagement metrics	X-only, historical access requires additional payment
X Pro / X Premium Analytics	Native X-only hashtag monitoring	Real-time tracking, customizable dashboard columns, native engagement metrics	No advanced hashtag analytics, no cross-platform insights
Talkwalker	Enterprises tracking hashtags at global scale	30+ social networks, massive web coverage, competitor analysis, theme & trend detection	High cost, enterprise-level complexity
All Hashtag	Free hashtag generation and basic research	Hashtag generation, trending hashtag comparison, easy to use	No advanced analytics, no sentiment or campaign tracking
Sprout Social	Social media teams combining publishing with hashtag analytics	Cross-platform tracking, branded hashtag monitoring, campaign reports	Higher price point, less AI-driven insight depth
StarNgage	Free Instagram hashtag research and influencer discovery	Instagram hashtag usage stats, engagement overview, influencer discovery, related hashtag ideas	Instagram-only, limited analytics depth

01 Brand24

Brand24 is a social listening and media monitoring tool that tracks and analyzes hashtags across social media platforms (like Instagram, Facebook, TikTok, X (Twitter), Linkedin) and non-social media sources (like blogs, forums, review sites, news, and many others).

It shows you how the hashtag performs over time:

• The volume of hashtag mentions
• The reach of the hashtag mentions (both social media and non-social media reach)
• Sentiment analysis around the hashtag
• The most popular hashtag mentions

Brand24 also includes strong AI features, such as the Anomaly Detector (which explains sudden spikes in reach or mentions) and AI Brand Assistant (turning hashtag data into easily digestible summaries and insights).

🔑 Key features

• Real-time hashtag and brand monitoring
• Hashtag analysis
• AI-powered features (AI Brand Assistant, Anomaly Detector, Sentiment Analysis, Metrics Analysis, Topic Analysis)
• Hashtag engagement metrics
• Hashtag comparison
• Key influencers identification
• Notifications, storm alerts, and customizable reports

📚 Further read: Mercedes-Benz hashtag tracking success story

⭐ Best for

Ideal for marketers and brands that want AI-powered hashtag monitoring, sentiment analysis, cross-platform tracking, and real-time insights.

02 RiteTag

Another tool for monitoring hashtag performance is RiteTag, part of RiteKit. It’s useful for evaluating specific hashtags on X (Twitter) and Instagram, though it currently supports only those two platforms.

RiteTag provides plenty of data, especially X (Twitter) hashtag analytics. It shows:

• How many posts and reposts per hour contain the particular hashtag
• How many people per hour have seen posts and reposts containing the hashtag

It also suggests hashtags that increase discoverability and exposure. It tells you which one to use to get seen now and over time.

A paid version may sometimes not be enough, but it will meet your needs if you just want to check any X or Instagram hashtag.

I recommend this tool for the Twitter hashtag campaign.

🔑 Key features

• Historical hashtag data (30-day analytics)
• Top tweets posted
• Related hashtags
• Hashtag generator for Instagram
• Hashtag comparison
• Hashtag suggestions and sets
• Actionable reports

03 Keyhole

Keyhole is a social media tool that allows users to track hashtags across Instagram, Facebook, Twitter, TikTok, YouTube, and LinkedIn.

It tells you how many times a hashtag has been used in posts and how many users have done so. Other metrics provided are hashtag engagement and reach.

Also, Keyhole has account-level analytics. It analyzes a given account’s hashtag performance, an excellent way to determine whether relevant hashtags work.

You can also look for trending hashtags to boost your content engagement.

🔑 Key features

• Hashtag and keyword tracking
• Advanced hashtag analytics
• Hashtag cloud
• Social media analytics
• Customizable PDF reports

04 Awario

Another hashtag monitoring tool is Awario, a web and social media monitoring tool. Like other tools, it offers plenty of features to analyze online buzz around a hashtag.

With this hashtag tracking tool, you can:

• Find the right hashtag based on social media popularity and engagement
• Monitor relevant hashtags and your branded hashtags on Twitter, YouTube, Reddit, Instagram, and Facebook in real-time
• Get analytics of your hashtag campaigns

In addition to hashtag analytics, Awario shows profiles that use your hashtags in their social posts. It helps in finding influencers and brand ambassadors.

📚 Further read: How to Find X (Twitter) Influencers in 3 Steps + Benchmarks

Check also: How to Find X (Twitter) Influencers in 3 Steps + Benchmarks

Awario claims to deliver historical data, but many users do not have access to it.

🔑 Key features

• Real-time hashtag monitoring
• Sentiment analysis of hashtags and hashtag campaigns
• Reports with collected data

05 TrackMyHashtag

TrackMyHashtag is designed specifically for X (Twitter). It can track and analyze any profiles, hashtags, or keywords.

It is ideal for Twitter campaigns. It analyzes them on various levels:

• Engagement
• Social media reach
• Daily and weekly patterns of tweeting
• Language
• Location
• Top related hashtags
• And much more.

Interestingly, this Twitter monitoring tool collects real-time and historical hashtag data starting from 2006 (!).

It’s pretty rare for hashtag analytics tools to have access to data that far back in time. Unfortunately, you have to pay extra for that.

🔑 Key features

• Twitter monitoring
• Twitter hashtag analytics
• All the tweets posted with the hashtag
• Twitter chats with the hashtag
• Twitter impressions
• Real-time and historical hashtag data

06 X Pro / X Premium analytics

After Twitter’s rebrand to X, native analytics became part of X Premium, and TweetDeck evolved into X Pro, now a paid tool.

X Pro is a customizable dashboard that lets you create columns to monitor hashtags, keywords, lists, and notifications in real time. Just add a search column with your chosen hashtag, and you’ll instantly see all related posts.

It’s worth noting that it mainly focuses on native engagement metrics and doesn’t offer advanced hashtag analysis or historical reporting.

Still, it’s worth using X Pro if you’re particular about your brand monitoring only on Twitter.

🔑 Key features

• Real-time hashtag tracking
• Twitter hashtag impressions
• Customizable online dashboard
• Geolocation insights

07 Talkwalker

The next tool in this overview is Talkwalker, a well-known social listening tool. It tracks hashtags across 30 social networks, over 150 million websites, blogs, and more.

Talkwalker provides metrics on volume of mentions, engagement, reach, and more.

It also identifies the top profiles that use the hashtags you track.

This tool does not provide pricing on its website, so we can guess it is expensive. This is intentional to avoid discouraging you from purchasing.

🔑 Key features

• Hashtag and campaign tracking
• Competitor analysis
• Top themes & new hashtags
• Wide range of data sources

08 All Hashtag

All Hashtag is a completely free hashtag tracking tool. With this tool, you can generate, create, and analyze hashtags for your social posts.

There may be better tools for hashtag analytics, as All Hashtag does not provide advanced hashtag metrics.

However, it is more helpful when you don’t know what hashtags to use!

You can generate thousands of them and copy and paste them into your relevant content.

The tool is very easy to use. All you need to do is enter your hashtag into the search bar, press the button, and…there you have it!

🔑 Key features

• Hashtag generator and creator
• Top hashtags
• Hashtag counter
• Comparison to the best-trending hashtags

09 Sprout Social

Sprout Social is another social media management tool that allows you to track hashtags across platforms, including X (Twitter) and Instagram.

Beyond publishing and scheduling, it offers advanced hashtag tracking and analytics features.

With Sprout Social, you can discover which hashtags your audience engages with most and analyze how specific tags impact reach and engagement.

You can also track branded hashtags and monitor their performance over time.

🔑 Key features

• Cross-platform hashtag tracking
• Hashtag performance analysis
• Custom tag and campaign reports

10 StarNgage

StarNgage is an influencer marketing platform that also offers a free Instagram hashtag tracker for basic hashtag research.

With this tool, you can quickly check how often a hashtag is used and see the total likes and comments generated by posts that include it. It’s a simple way to evaluate hashtag popularity and spot engagement trends before adding a tag to your strategy.

StarNgage also helps you discover top influencers and brands using a selected hashtag, as well as find related hashtag ideas to expand your visibility.

Keep in mind that this tool focuses solely on Instagram hashtag tracking, so it won’t support multi-platform hashtag monitoring.

It is worth noting that this tool is only for Instagram (!).

🔑 Key features

• Instagram hashtag usage statistics
• Engagement overview (likes and comments)
• Top influencers, brands, and posts
• Related hashtag suggestions

FAQ

Why is hashtag tracking important?

Hashtags are helpful; they categorize content, increase visibility, and foster community engagement.

Here are the reasons why it is worth paying attention to hashtags and tracking them:

Use case	What hashtag tracking helps you measure	Why it matters
Event & campaign performance	Mentions, reach, engagement in real time	Instantly see how much buzz your campaign generates and how people respond
Brand awareness	Frequency of branded hashtag usage, visibility, and distribution	Understand how widely your brand message spreads and where it appears
Audience sentiment	Context of posts using your hashtag	Analyze how people actually talk about your brand, product, or industry
Trend discovery	Trending conversations and viral or emerging topics	React faster and stay relevant in your niche
Influencer identification	Most active and influential accounts using your hashtag	Spot potential brand ambassadors and collaborators

How to find trending hashtags?

If your hashtags don’t match your content, you likely won’t get much social media reach.

How to find a perfect trending hashtag? There are two ways:

1. The hard way is to visit social media platforms and manually check user-generated trends.
2. The easy way is to use a hashtag tool that analyzes current trends, shows hashtag popularity, and presents the data in a pleasant way.

Not sure how to track your hashtag?

Here’s a short video that explains it:

How to choose a hashtag-tracking tool?

There are many hashtag trackers on the market. Here’s a short step-by-step guide to help you make a good decision:

Step 1: Define your hashtag-tracking goal

Do you want to track branded hashtags, campaign performance, competitor activity, or industry trends? Some tools focus on simple hashtag analytics, while others provide AI-powered sentiment analysis and cross-platform monitoring.

Step 2: Carefully evaluate the features

Not all hashtag analytics tools offer the same depth. Some provide basic mention counts, while others include sentiment analysis, reach metrics, influencer identification, historical data, or AI-powered insights. Review feature lists and real case studies to see how the tool performs in practice.

Step 3: Compare pricing and value

Free tools can be great for quick, simple hashtag research. If you need deeper analytics, better reporting, and access to long-term data, paid platforms usually deliver more. Just make sure the price lines up with the level of insight you’re looking for.

Step 4: Check the reviews

Look at verified reviews on platforms like G2 or Capterra. Focus on feedback from users with similar roles or goals to understand real strengths and limitations.

If you stick to these four steps, you will make the best decision.

Remember that you can often test the hashtag tracker for free before you pay!

Comparison of hashtag tracking tools

To make your choice even easier, I prepared a quick comparison of how consumers perceive tools described in this article.

The results show that:

• Brand24 enjoys the most positive sentiment among its rivals (14% of positive mentions)
• Sprout Social is the most recognizable tool (over 3,100 mentions in the analyzed period)
• Sprout Social, Brand24, and Talkwalker generate a strong community activity (a high share of user-generated content).
• Awario has little traction, with only 59 mentions and 4% positive sentiment, its brand recognition could be stronger.
• Keyhole struggles with visibility, with only 4 mentions and no positive sentiment.

What are the differences between hashtag tracking tools?

Hashtag tracking tools can be divided into those that track hashtags:

• Only within specific sources or even one source:
  • TrackMyHashtag – X (Twitter)
  • X Pro – X (Twitter)
  • StarNgage – Instagram
  • RiteTag – X (Twitter) and Instagram
  • Keyhole – social media platforms
  • All Hashtag – social media platforms
  • Sprout Social – social media platforms
• Across the whole Internet:
  • Brand24
  • Awario
  • Talkwalker

Are there any free hashtag trackers?

There are not many free tools for tracking hashtags. The only free hashtag tracking tools are:

• All Hashtag
• StarNgage
• RiteTag

They are free of charge, but offer very limited features.