The Uber Ice Cream campaign was launched on the 24th July for the fourth time and covered 252 cities in 57 countries. Users could request ice cream delivery to their location through their mobile app. Thanks to their efforts their managed to increase their reach, gain new users and raise engagement.
![The Ultimate Guide to Social Listening with Brand24 [1]](https://brand24.com/blog/app/uploads/2015/09/50656663_ml.jpg)
Taking first steps with a new tool might be complicated. Especially that you probably use plenty of them at the same time and each differs significantly from the other. If you want to take the most of a tool, you should get to know all the functionalities and learn how to leverage them. Brand24, a social listening tool is no exception. In this post we'll walk you through the features and possibilities that Brand24 offers.
Keyword research is the essential part of the content strategy. If you want to do it like a pro you should follow some very simple steps and use the tools that can make it much easier.
The SEO strategies that used to work in the past can actually have a negative impact now. Based on updates to Google's search algorithms and manual review your website can get a manual penalty that negatively influence website's search rankings. If it happens to you there is solution to get manual penalty lifted. Follow this 6-step process to improve search rankings.
A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove.