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The Uber Ice Cream campaign was launched on the 24th July for the fourth time and covered 252 cities in 57 countries. Users could request ice cream delivery to their location through their mobile app. Thanks to their efforts their managed to increase their reach, gain new users and raise engagement.
The SEO strategies that used to work in the past can actually have a negative impact now. Based on updates to Google's search algorithms and manual review your website can get a manual penalty that negatively influence website's search rankings. If it happens to you there is solution to get manual penalty lifted. Follow this 6-step process to improve search rankings.
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A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove.
Volvo surprised the Internet with publicity stunt on Thursday morning, getting a wide social media reach and positive feedback from the community.
It's no coincidence that some types of content get more shares than others. There are some common features of blog posts that guarantee a wide audience and well reception. Learn what you should include in your article to make it viral.
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