Articles

How to effectively communicate with your clients – 10 proven tips

Building relations with a client requires a lot of work and engagement. Not everyone is a born seller, but there are a few simple rules which can help you during sales negotiations.

Real Time Marketing At It’s Finest – Super Bowl Sunday

The Super Bowl is arguably the biggest single moment for brands to show their real time marketing skills. Since Oreo mastered Super Bowl 2013, brands have competed on this occasion, publishing more and more creative content.

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Brands react to #DeflateGate – 11 Real-Time Marketing Responses

Real-time Marketing at its best. #DeflateGate as another opportunity for brands to show off in social media.

Is Blue Monday Really the Worst Day in the Entire Year?

Main characteristic of social media is that when something is trending, everyone writes about it. Blue Monday is one of these popular topic that no one wants to miss.

CMO insights with Daniel Glickman

"Content marketing varies considerably in form and function from one company to the next and therefore one must think strategically about it. [...] The solution is tough but simple: create content that people want to share. When you create a piece of content: As yourself: would you share this? "

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