TOFU, MOFU, and BOFU – three acronyms every marketer should know when creating a customer journey. In this article, you will learn everything there is to know about creating marketing funnels and lead generation.
In this article, you will learn what PR Clipping is and how can you use it to measure your PR or marketing efforts.
To increase your brand recognition online, you need to act in many digital marketing fields at the same time. Here are some of the best brand awareness tools to help you grow your business!
NPS (Net Promoter Score) is one of many research metrics used in marketing. NPS is used to measure the willingness of customers to recommend a company's products or services to others. Here's everything you need to know about the metric.
Inside this article, I will do my best to compare two media monitoring tools - Critical Mention and Brand24. Together, we will go through comparison and decide whether Brand24 is a good alternative to Critical Mention.