Today, UK General Elections is one of the most trending topic in the Internet. Voters still have few more hours to visit their polling stations and cast their votes. We try to predict the result basing on data from social media monitoring.

Hashtags are inseparable element of social media conversations which categorize our data, posts and mentions and sum up the plot of publications. They are widely used in social media, especially on social networks that allow publishing posts with limited amount of letters. Both Internet users and brands can benefit from including hashtags in their social media messages.

Consumers pay more attention to the appearance, utility and satisfaction that derive from using a branded product or service. In response to that companies put more resources into departments that study people’s behaviors, attitudes, and emotions toward a particular brand and then adjust it to a user. UX has become a crucial element of a brand. However, marketers and web developers still keep forgetting about few details that make difference. It especially concerns mobile devices.

Email marketing requires individual approach for distinct businesses and industries. There are a few common rules, though, that you should follow if you do not want to increase the number of unsubscribers, or quite the opposite, you want to expand your subscribers list. You must be relevant and send your audience personalized messages, and on the top of that analyze all metrics.

The vast majority of participants that attend to an event share this information on their social media profiles. With social media monitoring and a few smart tricks you can easily increase your reach, so even more people will find out about your event making it more desirable.

75% of U.S. customers are satisfied when they get personalized gifts and offers. They are more loyal to companies that adjust their offer to individual preferences, even if it is related to less privacy. There is no doubt that personalization brings many benefits to your business and 94% of companies believe that it is critical to current and future success. However, only 6% admits to have a fixed personalization strategy. The Internet is full of data that you can leverage, don’t miss the opportunity.

Internet monitoring is useful not only in big companies and corporations, that operate globally, but also in small and medium enterprises. Except for a standard utilization of monitoring tool, like analyzing opinion about own brands, there are also many other applications, which are worth your attention.

It’s the little things that matter in life. People appreciate when others put even little time and effort to make them happy and satisfied. It is usually not about moving earth and heaven to meet someone else’s expectation, but rather about showing that you care.

Brands more willingly exploit social media during their campaigns – it is an easy way to promote products or services and to encourage others to accept an offer.

Nowadays excellent customer service is considered as the biggest merit that a company can earn. It is the attribute that people value more than good price of a product or even more than its quality. This is why entrepreneurs who focus on their clients’ needs and seek for opportunities that take their customer service to the next level are gaining competitive advantage on the market.