Brand reputation is a fragile element of your brand image. It can be harmed in a matter of minutes, but rebuilding it might takes a lot of time and effort. Especially, when you deal with social media crisis. Limitless access to information increases potential negative outcomes of corporate wrongdoings and social outrage. Information, especially negative one, spreads in the Internet so swiftly and broadly, that it is extremely hard to control. Social media crisis management is a crucial competence in a company that is present online.

Super Bowl is considered the most important event in the whole year, not only in the case of American football, but also it’s the biggest night in marketing. Among 69 advertisements during the big game the biggest winner of Super Bowl marketing battle so far is Budweiser with its “Lost Dog” Ad.

Building relations with a client requires a lot of work and engagement. Not everyone is a born seller, but there are a few simple rules which can help you during sales negotiations.

The Super Bowl is arguably the biggest single moment for brands to show their real time marketing skills. Since Oreo mastered Super Bowl 2013, brands have competed on this occasion, publishing more and more creative content.

Real-time Marketing at its best. #DeflateGate as another opportunity for brands to show off in social media.

Social media monitoring should be an incorporated element in a marketing strategy of each company. However, some enterprises still do not know much about Internet monitoring and fall for the fallacy that it is expensive or time-consuming. We are here to debunk these myths.

Main characteristic of social media is that when something is trending, everyone writes about it. Blue Monday is one of these popular topic that no one wants to miss.

“Content marketing varies considerably in form and function from one company to the next and therefore one must think strategically about it. […] The solution is tough but simple: create content that people want to share. When you create a piece of content: As yourself: would you share this? “

We have long moved away from a one-way communication model where the consumer is a passive recipient with no say while the brand imposes its own message. If you do not satisfy or engage the consumer, you lose against your competition. The most effective weapon in the online environment is content. But now it’s more and more about how you serve and display it.

We are halfway through CES 2015. The number of all these cutting edge tech devices is overwhelming, but some nice gadgets has already been revealed.