We all know that Frank Underwood is not a person you should look up to in the majority of aspects of life, but he has some qualities that are really useful and valuable. Despite all his flaws, Frank has plenty of positive attributes, that you can actually follow. What is more, as a social media manager you can learn a lot from House of Cards’ main character. Of course, it is not about clawing your way to the top, but with some of Frank’s qualities you will take your social media management to the next level.
Customers find it much easier to post a status on Facebook or Twitter rather than try to reach an automated call center or wait ages for a response to a query sent via e-mail. Internet users demand an immediate solution for a problem. With Internet monitoring your customer service through social media will be much easier and more effective
“Success in social media is about two things; focus and authentic conversations. […] The content that answers a customer need and is created with a specific customer persona in mind often performs the best.”
It is hard to pick the valuable source for information about social media in the abundance of websites and blogs about it. We’ve checked and chosen a lucky 13, which you should follow and read.
PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.
As Twitter Inc. struck a deal with Google Inc., in the first half of 2015, all 140-character public updates will appear in Google’s search results once they’re posted. Twitter is giving Google the access to the entire stream of data posted and shared by its 284 million users.
Brand reputation is a fragile element of your brand image. It can be harmed in a matter of minutes, but rebuilding it might takes a lot of time and effort. Especially, when you deal with social media crisis. Limitless access to information increases potential negative outcomes of corporate wrongdoings and social outrage. Information, especially negative one, spreads in the Internet so swiftly and broadly, that it is extremely hard to control. Social media crisis management is a crucial competence in a company that is present online.