“Content marketing varies considerably in form and function from one company to the next and therefore one must think strategically about it. […] The solution is tough but simple: create content that people want to share. When you create a piece of content: As yourself: would you share this? “
We have long moved away from a one-way communication model where the consumer is a passive recipient with no say while the brand imposes its own message. If you do not satisfy or engage the consumer, you lose against your competition. The most effective weapon in the online environment is content. But now it’s more and more about how you serve and display it.
We are halfway through CES 2015. The number of all these cutting edge tech devices is overwhelming, but some nice gadgets has already been revealed.
Largest tech event which have taken place annually since 1967 attracting major brands, industry professionals and tech fans from all over the world.
The online environment is transforming instantly, moving towards some directions and receding from others. What will the year 2015 bring for the industry?
Some insights gathered during the best 10 days in Brand24’s history. Record breaking sales and signups.
Have you ever wondered why everyone likes Santa so much? He has been always portrayed as an good-natured and generous old man who every holiday gives the presents away to all well-behaved children.