Social listening with Brand24 is an effective way to find out what people say about your brand. You can easily track mentions about any topic online with the tool. However, Brand24 might seem a bit tricky and hard to use at first. This guide will walk you through first steps in the tool making your beginning with monitoring approachable.

The SEO strategies that used to work in the past can actually have a negative impact now. Based on updates to Google’s search algorithms and manual review your website can get a manual penalty that negatively influence website’s search rankings. If it happens to you there is solution to get manual penalty lifted. Follow this 6-step process to improve search rankings.

A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove.

Volvo surprised the Internet with publicity stunt on Thursday morning, getting a wide social media reach and positive feedback from the community.

It’s no coincidence that some types of content get more shares than others. There are some common features of blog posts that guarantee a wide audience and well reception. Learn what you should include in your article to make it viral.

LinkedIn, the world’s largest professional network, has become the most powerful tool for connecting professionals worldwide. As more and more organizations have embraced social media as a staple element of their business strategy, we can’t ignore the leverage we can gain from the effective use of this social medium.

The way of communication has changed over the past two decades and so have the opportunities to set up and grow a business. Marketers are no longer so dependent on the budget they have at their disposal. Even a small company can … Continued