Articles

What is NPS? A Guide to Net Promoter Score

NPS (Net Promoter Score) is one of many research metrics used in marketing. NPS is used to measure the willingness of customers to recommend a company's products or services to others. Here's everything you need to know about the metric.

Critical Mention Alternatives: Brand24

Inside this article, I will do my best to compare two media monitoring tools - Critical Mention and Brand24. Together, we will go through comparison and decide whether Brand24 is a good alternative to Critical Mention.

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10 Tips to Make Your Inbound Marketing Strategy More Effective

Strategically planned marketing will help you optimize customer acquisition costs. Here are 10 tips for improving your inbound marketing strategies and upgrading content campaigns.

10 Steps to Powerful YouTube Marketing Strategy [2025]

With over 2,6 billion monthly active users and 5 billion videos watched daily, YouTube offers one of the largest user bases. Read how to set up a powerful YouTube marketing strategy.

Backlinks Monitoring 101: Tools, Tips, Dos & Don’ts

In this article, we will discuss the dos & don'ts of backlink monitoring and check a few tools that may come in handy.

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