Consumers pay more attention to the appearance, utility and satisfaction that derive from using a branded product or service. In response to that companies put more resources into departments that study people's behaviors, attitudes, and emotions toward a particular brand and then adjust it to a user. UX has become a crucial element of a brand. However, marketers and web developers still keep forgetting about few details that make difference. It especially concerns mobile devices.
April 30, 2015 ・ 5 min read