BRAND24 ARTIFICIAL INTELLIGENCE TERMS

Last modified: 13.10.2026

These Brand24 Artificial Intelligence Terms (“AI Terms“) apply to your use of Brand24 Services that incorporate artificial intelligence or machine learning functionality (“AI Services“), as defined below, and form part of the Terms of Service available at [https://brand24.com/terms/] (the “Terms of Service“) or such other applicable agreement between you and Brand24 Global Inc. (“Brand24“, “we“, “us“, or “our“) governing your use of Brand24 Services.

These AI Terms apply to all AI Services provided through Brand24 products, including but not limited to Brand24 (brand24.com), Chatbeat (chatbeat.com), and Insights24 (insights24.com).

By accessing or using AI Services, you acknowledge that you have read, understood, and agree to be bound by these AI Terms. Capitalized terms not defined herein shall have the meanings assigned to them in the Terms of Service. In the event of any conflict between these AI Terms and the Terms of Service, these AI Terms shall prevail solely with respect to AI Services.

1. DEFINITIONS

1.1. “AI Services” means those Brand24 Services that incorporate, contain, or consist of artificial intelligence, machine learning, or similar technologies, including but not limited to generative AI functionality, automated content analysis, classification, and natural language processing features.

1.2. “AI Output” means any content, insights, analyses, recommendations, summaries, classifications, scores, or other results generated by AI Services in response to or based on User Input or Service Data.

1.3. “User Input” means any text, data, queries, prompts, configurations, or other content that you submit, upload, or otherwise provide to AI Services, whether directly or through your use of the Services.

1.4. “Service Data” means data collected, processed, or generated in the course of providing the Services to you, including publicly available mentions, social media data, and other online content monitored on your behalf.

1.5. “Third-Party AI Providers” means external providers of artificial intelligence models and services used by Brand24 to deliver AI Services.

1.6. “AI Act” means Regulation (EU) 2024/1689 of the European Parliament and of the Council of 13 June 2024 laying down harmonised rules on artificial intelligence, together with its amending and implementing acts.

2. AI SERVICES OVERVIEW

2.1. Brand24 uses a combination of the following types of AI technologies to provide AI Services:

(a) Proprietary third-party models accessed via API from established providers, including but not limited to OpenAI, Google, and Anthropic;

(b) Open source models hosted and operated on Brand24’s own infrastructure; and

(c) Custom models developed and trained by Brand24 and operated on Brand24’s own infrastructure.

2.2. AI Services may include, but are not limited to, the following features:

(a) AI-powered insights and analysis of monitored data;

(b) AI-assisted report generation and summarization;

(c) Automated detection and analysis of anomalies and events;

(d) AI-powered brand assistant and conversational analysis tools;

(e) Smart context search and semantic search functionality;

(f) Automated content classification, including sentiment analysis, topic analysis, and other categorization features;

(g) Any other features incorporating AI or machine learning technologies as introduced or updated from time to time.

2.3. The specific AI technologies, models, and providers used to deliver AI Services may change without prior notice as Brand24 continuously improves its Services. The principles and protections described in these AI Terms apply regardless of the specific technologies used.

3. DATA PROCESSING AND PROTECTION

3.1. No training on your data. Brand24 does not use your User Input, AI Output, or any other data specific to your account to train, develop, or improve third-party public AI models. Your data is not shared with Third-Party AI Providers for the purpose of training their models.

3.2. Custom model training. Brand24 trains its own custom models using publicly available data. Your proprietary data, User Input, and account-specific information are not used to train Brand24’s custom models, unless explicitly agreed upon in writing.

3.3. Topic analysis models. Certain AI Services, such as topic analysis, may use your Service Data to build and update models specific to your project within the Services. These project-specific models are isolated to your account and are not shared with or accessible by other clients.

3.4. Data isolation. All client-specific data — including AI-assisted conversations, custom reports, configurations, and queries — is fully isolated and accessible only to your organization. Other clients cannot view, access, or retrieve any of your proprietary inputs, outputs, or configurations.

3.5. Public data. The underlying mentions and content collected by our Services are sourced from publicly available data and are not exclusive to any single client. As a result, similar analyses or insights based on the same publicly available content may be generated for multiple clients.

3.6. Data transfer to Third-Party AI Providers. In the course of providing AI Services, certain data may be transmitted to Third-Party AI Providers for processing. Such transfers are conducted in accordance with our Privacy Policy, applicable data protection laws, and are governed by data processing agreements with each provider that include appropriate safeguards for your data.

3.7. Data processing by Brand24 S.A. Brand24 Global Inc. has entered into a data processing agreement with Brand24 S.A. (ul. Powstańców Śląskich 9, 53-332 Wrocław, Poland), which acts as a Processor on behalf of Brand24 Global Inc. for the purposes of providing and maintaining the Services, including the operation of AI Services. Brand24 S.A. processes your data in accordance with Brand24 Global Inc.’s instructions and applicable data protection laws.

3.8. Sub-processors. Third-Party AI Providers used in connection with AI Services are listed in our Sub-Processors list available a https://brand24.com/legal/sub-processors/. We will update this list when sub-processors change.

3.9. Google Workspace data. We do not use any Google Workspace user data to create, train, or improve generalized machine learning or artificial intelligence models. We do not transfer Google Workspace user data to third-party AI/ML services for the purpose of training or improving their models. Any Google Workspace user data accessed by us is used exclusively to deliver the requested functionality within the applicable Service.

4. YOUR RIGHTS AND RESPONSIBILITIES

4.1. User Input. You retain all rights you may have in User Input. You are solely responsible for User Input and shall ensure that you have all necessary rights and permissions to provide User Input to AI Services.

4.2. AI Output. You are solely responsible for the review, verification, distribution, and use of AI Output. Brand24 grants you a worldwide, non-exclusive, perpetual license to use, store, edit, delete, publish, and make available to third parties the AI Output generated through your use of AI Services, to the extent Brand24 has such rights to grant.

4.3. License to process. Solely to enable us to provide AI Services to you, you grant us the right to use, store, process, modify, and transmit User Input and Service Data, including making such data available to Third-Party AI Providers for the purpose of generating AI Output.

4.4. Prohibited uses. You shall use AI Services in compliance with all applicable laws and regulations, and shall not use AI Services:

(a) for fully automated decision-making that adversely impacts an individual’s legal rights or otherwise creates or modifies a binding, enforceable obligation;

(b) to provide medical advice or medical results interpretation;

(c) to generate or disseminate information intended for use in the administration of justice, law enforcement, immigration, or asylum processes;

(d) in connection with high-risk AI systems or prohibited AI practices as defined in the EU Artificial Intelligence Act (Regulation (EU) 2024/1689);

(e) to process personal data in violation of applicable data protection laws, including the GDPR;

(f) in any manner that is unlawful, harmful, fraudulent, deceptive, or otherwise violates the Terms of Service;

(g) to remove, obscure, or alter any marking indicating that AI Output was generated by AI, or to distribute AI Output in a manner that misleads recipients as to its origin.

4.5. Personal data in User Input. AI Services are not designed to collect personal data from you. You must not include personal data in User Input submitted to AI Services unless you have ensured compliance with all applicable data protection and privacy laws, including providing required privacy notices and obtaining necessary consents. Any personal data provided through the use of AI Services will be processed in accordance with our Privacy Policy available at https://brand24.com/privacy-policy/.

5. QUALITY AND GOVERNANCE

5.1. AI governance. Brand24 maintains governance controls for the responsible development and operation of AI Services, including:

(a) a dedicated research and development team responsible for AI solutions, with a clear chain of accountability;

(b) pre-deployment review processes for all models, including evaluation of quality, behavior, and potential biases;

(c) production monitoring systems for error tracking, performance metrics, and model behavior; and

(d) fallback mechanisms to alternative providers in case of outages or disruptions;

(e) measures ensuring a sufficient level of AI literacy among staff involved in the development, operation, and support of AI Services, tailored to their roles

5.2. Bias mitigation. Before deploying new AI classification models (such as sentiment analysis), Brand24 evaluates multiple quality metrics, examines class distribution across languages, and conducts detailed comparison testing to ensure models provide improvements without negatively impacting clients.

5.3. Model updates. Brand24 may update or replace AI models used in AI Services from time to time to improve quality and performance. Significant changes to AI classification models are communicated through Brand24’s changelog and, where appropriate, through additional notifications.

5.4. Roles under the AI Act. To the extent the AI Act applies, Brand24 is the provider of AI Services as AI systems that it develops and makes available under its own name on a software-as-a-service basis, including by using general-purpose AI models of Third-Party AI Providers referred to in Section 2.1(a). When you use AI Services in the course of a professional or business activity, you act as a deployer. Using AI Services, including configuring them, submitting prompts, or integrating them via API, does not make you a provider, unless you make AI Services available to third parties as an AI system under your own name or trademark. Your obligations as a deployer relate in particular to your further use of AI Output, including its publication (Section 5.7).

5.5. AI interaction notice. AI Services intended to interact directly with you (in particular the AI-powered brand assistant and other conversational AI tools) inform you in a clear, distinguishable, and accessible manner, at the latest at the time of the first interaction, that you are interacting with an AI system.

5.6. Marking of AI Output. AI Output consisting of AI-generated content (in particular reports, summaries, and event and topic descriptions) is labelled within the Services as AI-generated. To the extent and within the timeframes required by Article 50(2) of the AI Act, Brand24 also marks such content in a machine-readable format (e.g., metadata) enabling detection that it was generated or modified by AI. This does not apply to features that perform an assistive function for standard editing or do not substantially alter the input data or its semantics.

5.7. Your transparency obligations. If you publish or otherwise distribute AI Output, you are responsible for complying with the transparency obligations applicable to you as a deployer. In particular, where text generated or substantially modified by AI is published to inform the public on matters of public interest (e.g., health, finance, safety), you must clearly disclose, at the latest at the recipient’s first exposure to the content, that it was generated or modified by AI, unless the text has undergone human review or editorial control and a natural or legal person holds editorial responsibility for its publication.

5.8. Reporting concerns. Questions and concerns regarding the transparency of AI Services or the marking of AI Output may be submitted using the contact details in Section 9, without prejudice to your right to lodge a complaint with the competent market surveillance authority. 

6. WARRANTY DISCLAIMER

6.1. WITHOUT LIMITING THE WARRANTY DISCLAIMER OR LIMITATION OF LIABILITY SET FORTH IN THE TERMS OF SERVICE, BRAND24 DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, RELATING TO AI SERVICES, INCLUDING ANY WARRANTIES THAT AI SERVICES OR AI OUTPUT WILL BE FREE FROM ERRORS, BIAS, INACCURACIES, OR OMISSIONS, OR THAT AI OUTPUT WILL BE UNIQUE, ACCURATE, COMPLETE, RELIABLE, OR FIT FOR ANY PARTICULAR PURPOSE.

6.2. AI OUTPUT IS GENERATED BY AUTOMATED SYSTEMS AND MAY CONTAIN INACCURACIES, ERRORS, OR CONTENT THAT DOES NOT REFLECT THE VIEWS OR POSITIONS OF BRAND24. YOU ACKNOWLEDGE THAT AI OUTPUT SHOULD BE REVIEWED AND VERIFIED BEFORE RELIANCE OR DISTRIBUTION.

6.3. AI SERVICES RELY IN PART ON THIRD-PARTY AI PROVIDERS. BRAND24 IS NOT RESPONSIBLE FOR THE AVAILABILITY, ACCURACY, OR PERFORMANCE OF THIRD-PARTY AI MODELS OR SERVICES, EXCEPT TO THE EXTENT REQUIRED BY APPLICABLE LAW.

7. LIMITATION OF LIABILITY

7.1. To the maximum extent permitted by applicable law, Brand24’s total aggregate liability arising out of or in connection with AI Services, whether in contract, tort (including negligence), or otherwise, shall not exceed the limitation of liability set forth in the Terms of Service.

7.2. In no event shall Brand24 be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of AI Services or AI Output, including but not limited to damages for loss of profits, data, business opportunities, or goodwill.

8. CHANGES TO THESE AI TERMS

8.1. We may update these AI Terms from time to time by posting the revised version on our website. The “Last modified” date at the top of these AI Terms will be updated accordingly.

8.2. Your continued use of AI Services after the posting of revised AI Terms constitutes your acceptance of the changes. If you do not agree to the revised AI Terms, you must discontinue use of AI Services.

8.3. We encourage you to periodically review these AI Terms for any updates.

9. CONTACT US

If you have any questions about these AI Terms or our use of artificial intelligence, please contact us at:

Brand24 Global Inc. 121 Executive Circle Daytona Beach, FL 32114, USA

Email: [help@brand24.com] Phone: [+1 (718) 618-4483]