What is Brand Reputation Monitoring? Tools, Tips & More! [2025]

Brand reputation monitoring is like being Gandalf guarding your brand at the gates of Mordor. You shall not pass… with a bad review unnoticed! 

Now, seriously – nothing ever goes away on the Internet. Every review, photo, post, or video will stay online forever. 

Even one negative comment, if it goes viral, can hurt your business reputation. That’s why brand reputation monitoring is so crucial. 

Brand reputation monitoring aims to spot all the mentions about your business on time. Nothing annoys your existing and potential customers like waiting for a response or, what’s worse, not receiving one at all. 

Now, let’s dive in and discover what brand reputation monitoring is, why it is so important, and find the best brand reputation monitoring tools!

What is brand reputation monitoring?

Brand reputation monitoring means tracking how people perceive and discuss your brand online. 

This process involves analyzing mentions, reviews, social media platforms, and earned media publications to understand public sentiment. 

Such knowledge helps companies react to potential crises, improve their communication strategies, and build stronger relationships with their target audience.

Skillfully managing a good brand reputation requires monitoring multiple online sources, such as:

• Social media platforms
• Video sites & podcasts
• News and earned media (blogs, etc.)
• Review platforms
• Forums (especially Reddit and Quora)
• Newsletters

Why is brand reputation monitoring so important?

In today’s digital world, a single negative review or viral post can significantly influence public perception. That’s why a strong online reputation isn’t just a luxury – it’s a necessity.

Here’s why brand reputation monitoring matters:

• Protect against crisis

Online conversations spread quickly and have the potential to escalate. By monitoring mentions and sentiment, brands can spot warning signals of an upcoming crisis and stop it before it spins out of control.

• Support a customer-centric strategy

Reputation monitoring efforts give brands direct insights into what their customers really think. This allows for adjusting the messaging, improving products, dealing with issues, and, ultimately, boosting customer loyalty.

• Build a competitive advantage

Monitoring your own brand is essential, but watching competitors is equally important. It helps benchmark performance, spot existing market gaps, and inspire yourself.

Read more: How to Spy on Competitor?

• Enhance SEO and brand visibility

Online reviews, social mentions, and media coverage – all of them impact search rankings. A brand with a strong, positive online presence presents itself as more trustworthy and is more likely to attract organic traffic.

Why is using online reputation management tools so important?

The more our lives shift to the online world, the more attention you have to pay to what is said about your company on the Internet. 

Brand reputation monitoring will help you convert even more customers and stay ahead of your competitors. 

According to the TrustPilot study, a positive reputation is the number one most important factor when when choosing a business — even more important than the quality of the products or services. 

The conclusion? Your brand’s reputation is one of the most important assets you have. 

Monitoring online reviews and positive or negative mentions across the Internet is the first step in managing your reputation.

Remember that the number of online reviews will only grow in the future, so having an online reputation monitoring tool in your stack will become inevitable.

Choosing the best online reputation management tool will help boost your brand’s reputation.

Remember that monitoring brand mentions manually would be almost impossible.

Brand reputation monitoring tools automatically track tons of different sources and make it possible to reach hard-to-find media mentions of your company, for example, the ones you are not tagged in.

These tools make brand reputation management very efficient as they help you respond to reviews or posts about your company in real-time.

Most online monitoring solutions can send you email alerts or push notifications as soon as a negative mention occurs.

Top 10 Brand Reputation Monitoring Software:

01 Brand24

Free 14-day trial.

Brand24 is one of the best brand reputation monitoring tools.

Essentially, it’s an AI-powered media monitoring software that allows you to track and analyze brand mentions published on all major online sources, such as:

• Social media platforms, like Facebook, Instagram, X (Twitter), YouTube, TikTok, LinkedIn, Reddit, Bluesky, Telegram, and Twitch
• News sites, blogs, forums, podcasts, video platforms, and other websites;
• Review sites and newsletters.

Finding and gathering mentions is just the first of many brand reputation monitoring steps that Brand24 can help you with.

Its real power lies in robust and AI-boosted analytics features, including:

• Sentiment Analysis – the automated process of discovering the real feelings behind each brand mention (positive, negative, or neutral).
• AI Events Detector – recognizes unusual patterns within your project (i.e., a sudden spike in mentions) and, when the anomaly is detected, describes it in 1-2 essential sentences.

• AI Brand Assistant – works like ChatGPT, but better. Why? Because Brand Assistant is equipped with internal project data and, thus, generates much more personalized & accurate responses.

• AI Insights – a kind of AI-powered report presenting the most important insights, trends, and recommendations impacting effective reputation management.

And that’s not all!

Brand24 can help you in multiple other reputation management efforts: research influencers, competitor analysis, understand detailed emotions, identify trends, reporting, and more.

All these combined make this tool one of the most comprehensive reputation monitoring software available.

⭐️ Overall verdict:

Brand24 is a perfect choice for medium and large-sized brands looking to monitor their online reputation across the web and social media. It combines depth of insights, powerful AI features, and ease of use.

✅ Strengths:

• Broad coverage of social and non-social sources
• Powerful & AI-boosted Sentiment Analysis
• Accurate real-time monitoring
• Advanced filtering
• Multiple well-developed brand reputation monitoring AI features
• Intuitive and user-friendly design

⚠️ What could be better:

• Lack of historical data
• Could have more advanced reporting features

02 Google Alerts

Google Alerts is a great free online reputation monitoring tool for beginning brand managers. It’s easy to manage, free of charge, and run by Google.

To set up a project, all you have to do is type the keyword you’d like to monitor and provide your email address.

You’ll receive an email every time Google picks up a mention of your monitored keyword. 

The simplicity of Google Alerts is also a curse.

You can’t narrow down the results; the tool won’t provide any in-depth analysis, and if you monitor popular phrases, you’ll get a ton of emails you’ll probably ignore.

Unfortunately, Google Alerts doesn’t monitor social media platforms. That’s a huge disadvantage as social media platforms are critical for a brand’s reputation online!

Read more: Google Alerts Alternatives

⭐️ Overall verdict:

Google Alerts is a great free solution for basic brand monitoring and staying on top of public web mentions. It’s easy to set up and useful for tracking simple keyword or brand name activity online.

However, it lacks real-time tracking, social media coverage, and analytical depth.

✅ Strengths:

• Free and easy to use
• Email notifications

⚠️ What could be better:

• No social media coverage
• Delayed notifications
• Lack of sentiment and other analytics features

03 GatherUp

GatherUp is a slightly different type of online reputation management software than the two mentioned before. This tool specializes particularly in review management, which is an essential part of online reputation management.

More reviews, especially positive reviews, can never be too much!

The numbers speak for themselves – according to Invoca, 81% of shoppers do the online research before making a purchase.

Additionally, 4 out of 5 customers decide not to buy from a brand after reading negative online reviews.

Now, after this short intro, let’s go back to GatherUp.

This tool allows you to send personalized requests to your existing customers, making it easy for them to leave a review that you could use later.

So, instead of simply replying to comments left online by your customers, you can actively ask them for feedback on third-party review pages like Facebook or Google. 

After leaving a review, your customer is guided to a personalized landing page.

⭐️ Overall verdict:

GatherUp is perfect for small brands and agencies that care about collecting and managing customer reviews. It’s especially useful for businesses operating in multiple physical locations.

✅ Strengths:

• Automated and easy feedback collection
• Sending review requests via email or SMS
• AI-powered pre-written reply templates
• Centralized dashboard for review management

⚠️ What could be better:

• Limited review sources integration (Google, Apple, and Facebook only)
• A bit too basic reporting features

04 Broadly

Broadly is one of the best AI brand reputation monitoring tools focused on reviews and customer engagement.

As for its core features, Broadly allows you to send automated messages to your customers and asks about their experience with your brand. The customer leaves a review on your chosen website – Google, Facebook, TripAdvisor, or any other site.

Moreover, this online reputation management tool includes an unified inbox, AI-powered web chat, and social media management – making it a really comprehensive choice.

You can set up an SEO–optimized review stream that will show all four or 5-star reviews on your website.

Broadly’s reporting delivers actionable insights you can act on. Your customers will leave a ton of information online, and part of your job is to listen to and act on it. 

⭐️ Overall verdict:

Broadly is a great choice for local businesses that aim to attract more leads and strengthen their brand’s online presence. 

However, it might be slightly underperforming for SaaS companies and larger enterprises due to its focus on local service industries and limited advanced integrations.

✅ Strengths:

• Unified inbox
• SEO-optimized reviews (users can display reviews directly on their websites)
• Customizable reporting
• Well-designed AI features

⚠️ What could be better:

• Pricing structure (no free trial, quite expensive plans)
• Integration limitations (i.e., no direct CRM integrations)

05 Brandwatch

Brandwatch is an enterprise-level brand’s online reputation management platform focused primarily on social media monitoring.

It delivers deep, strategic insights into online conversations using AI-driven analysis and far-reaching data visualization features.

Brandwatch allows you to perform both real-time and historical reputation analysis and and segment data by sentiment, demographics, and more – crucial for shaping public perception strategies.

What makes Brandwatch unique is its powerful image recognition technology, which detects visual mentions of your brand even when you’re not tagged, and its extensive integrations with tools like Google Analytics, Salesforce, and various CRMs.

Read more: Brandwatch Alternatives

⭐️ Overall verdict

Brandwatch is a good solution for enterprises that need to monitor, understand, and actively manage their brand reputation across digital channels.

However, it’s worth noticing that the high pricing makes it inapplicable for smaller businesses with basic needs.

✅ Strengths:

• Powerful consumer segmentation and intelligence features
• Customizable dashboards
• Image analysis

⚠️ What could be better:

• Expensive plans
• Time-consuming and unintuitive onboarding process
• Low coverage of LinkedIn and TikTok

06 ReviewTrackers

ReviewTrackers is a tool that, surprise, surprise…. track online reviews!

You can manage more than 120 review sites from one dashboard, create regional groups, assign users, and ensure every review is always answered.  

The tool allows you to analyze the feedback you get from your customers and prevent any pain points from emerging in the future. 

ReviewTrackers also offers a mobile app that will alert you about issues at every business location. 

Moreover, the tool will also track your competitors’ reviews. Keeping your finger on the pulse will help you stay ahead of your competitors and close any gaps between your product and theirs.

⭐️ Overall verdict:

As a review management platform, ReviewTracker is ideal for businesses aiming to monitor and respond to customer feedback across multiple locations and platforms. 

Due to its relatively high pricing, this tool is dedicated to medium and large businesses.

✅ Strengths:

• Broad review platform coverage (+100 sites) and centralized review management
• Competitor analysis
• User-friendly interface

⚠️ What could be better:

• Limited customization in review requests
• Delayed review updates
• Poor opportunities for dashboard customization

07 Chatmeter

Chatmeter is a great AI-powered brand reputation management solution for agencies, chains, franchises, or resellers. 

It centralizes the monitoring and management of customer reviews, social media interactions, and local listings across various platforms.

The tool notifies you about any reviews found on local review sites. That’s a goldmine of customer insights you can use to boost your business.

Moreover, Chatmeter lets your customers locate the correct information about the closest business location. If you want to focus on local activities, Chatmeter is your go-to tool. 

It’s worth mentioning its Pulse AI feature that analyzes customer feedback in real-time, providing insights into sentiment trends and areas for improvement.

Chatmeter also offers tools for generating customer surveys and managing social media content.

Key features of Chatmeter:

• Online review management
• Business listings
• Local SEO management

⭐️ Overall verdict:

Chatmeter is a good choice for multi-location businesses looking to maintain a positive brand presence online. Its AI-driven insights, local SEO tools, and centralized review management help businesses quickly respond to customer feedback.

However, some users may find its interface difficult, and smaller businesses might find the platform too complicated.

✅ Strengths:

• Sentiment analysis
• Multi-location review management
• Social media monitoring

⚠️ What could be better:

• Difficult and time-consuming onboarding process
• Old-fashioned interface

08 Birdeye

Birdeye is an all-in-one solution from the group of online reputation management tools suitable for local businesses.

It enables companies to monitor and respond to customer reviews across over 200 platforms, including Google and Facebook, from a centralized dashboard.

The tool’s AI-powered features assist in generating and managing reviews, automating responses, and analyzing customer sentiment to boost a positive brand image.

Moreover, BirdEye allows to create and schedule social media posts, engage with audiences, and track performance metrics.

Also, its Competitors AI feature provides ready-to-implement insights by comparing key metrics against market rivals.

⭐️ Overall verdict:

BirdEye is a perfect choice for small and medium-sized brands to scale their community management, lead generation, and online reputation management.

✅ Strengths:

• Integrations to over 3,000 applications
• Comprehensive reputation management for over 200 review sites
• AI-powered insights

⚠️ What could be better:

• Quite a high pricing
• Customer support is available only during business hours

09 Grade.us

Grade.us is another brand reputation monitoring tool that focuses on customer feedback. It offers solutions for professional users, agencies, and enterprises.

The tool allows to automate review requests via email and SMS, monitor feedback across +100 review sites, and showcase positive reviews thanks to customizable widgets and social media sharing.

Grade.us offers a customizable review funnel that guides satisfied customers to leave reviews on platforms like Google and Facebook.

Additionally, the tool provides detailed reporting features, allowing businesses to track review performance and customer sentiment over time.

⭐️ Overall Verdict:

Grade.us is a flexible solution for agencies and brands aiming to boost their online reputation through review monitoring. Its automation features and white-label options make it particularly appealing for agencies.

✅ Strengths:

• White-labelling that allows agencies to brand the platform
• Automated review requests
• Comprehensive monitoring across a wide range of platforms

⚠️ What could be better:

• Unintuitive user interface
• Limited integration options

10 Agorapulse

Agorapulse is mainly a social media management software, but it will help you monitor your brand reputation.

It offers features such as content scheduling, social listening, analytics, and team collaboration tools.

The platform supports multiple social networks, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok, allowing users to manage various accounts from a single dashboard.

Agorapulse also provides a unified social inbox, enabling users to monitor and respond to messages, comments, and mentions across different platforms.

With its powerful analytics and reporting capabilities, users can track performance metrics and gain insights to optimize their social media strategies.

Additionally, Agorapulse offers CRM functionalities to help businesses manage customer relationships effectively.

⭐️ Overall verdict:

Agorapulse is a comprehensive and intuitive social media management tool that is a great option for businesses and agencies seeking to power up their social media operations and protect their social media reputation.

✅ Strengths:

• Unified social inbox
• Powerful analytics and reporting features
• Friendly interface

⚠️ What could be better:

• Limited reporting customization
• High pricing

Conclusion

Brand reputation monitoring is essential in today’s always-online world.

It guards you from a brand crisis, supports your customer-centric strategy, boosts your online visibility, and builds a competitive advantage.

You can take care of it in an old-fashioned way – type a relevant keyword in a search engine and look for results. But this is extremely time-consuming and, in the long run, ineffective.

Instead, using brand reputation monitoring tools can power up the whole process.

They continuously scan the web for relevant mentions on social media, review sites, forums, and other platforms. They can simplify monitoring online reputation and make it more effective.

Final thoughts:

• Your reputation is your biggest online asset – don’t leave it to chance
• The choice of the tool depends on your goals, size, and customer touchpoints
• AI features are becoming must-haves, not just nice-to-haves

Want to have full control over your brand’s reputation? Try Brand24 for free during a 14-day trial!