16 LinkedIn Tips for 2025: Trends and Tactics You Need Now

LinkedIn is the cool, professional brother of social media. It’s where careers get made, and brands grow into something bigger. Whether you’re here to build your personal brand or improve your company’s presence – I’ve got you covered with my simple LinkedIn tips to grow in 2025.

Let’s dive in!

LinkedIn tips are simple ways to quickly improve your performance on this platform. They can be game-changers without any extra hassle. They’re usually easy to apply but can have a great impact on your LinkedIn performance.

16 Key LinkedIn Profile Tips and Strategies for 2025

01 Engage with users

First things first – you’ve got to actually talk to people. I used to just post and run, but that got me nowhere.

Now, for me, posting is just the starting point. I jump into conversations, reply to interesting comments, and share my thoughts on others’ posts.

Engaging with users on the LinkedIn feed by interacting with active prospects is crucial. It’s amazing how people remember you when you genuinely engage with their content!

02 Be consistent

Consistency is crucial, and I learned this the hard way.

You know what happened when I posted randomly? Nothing.

People forgot I existed.

Now, I try to stick to a weekly schedule, and it makes a huge difference.

And here’s the thing – your posts don’t need to be masterpieces. Just share relevant content from your week.

03 High relevance over nice visuals

I see too many people obsessing over creating perfect visuals while neglecting the actual content. In my experience, what really keeps people reading is content that solves their problems or shares genuine insights.

Sure, nice graphics are great, but I’d rather spend my time crafting valuable content.

credits: Mick Griffin

04 Try social listening

One game-changer for me has been social listening.

I use it to track conversations about my industry and brand.

It’s like having insider access to what people really think and need. The best part is that I don’t need to be tagged to find mentions.

With social listening tools, I can track my mentions and access ready-to-use insights and analytics like:

• LinkedIn sentiment analysis
• Competitor analysis
• Topic analysis
• & more!

Plus, I’ve landed some great opportunities by joining discussions I would’ve missed otherwise.

Here’s what untagged LinkedIn mentions look like in the Brand24 dashboard:

05 Keep your tone professional

About tone – I used to write like I was submitting a corporate report.

Big mistake!

Now I write like I’m having a coffee chat with a colleague – professional but personal.

People connect with humans, not corporate robots.

Especially now, with AI flooding our minds, we tend to value genuine content more.

At the same time, LinkedIn often serves as an extension of your resume. It’s crucial to maintain a professional brand that would show your unique skills and credibility.

06 Experiment with posting times

Timing matters more than you’d think.

Through trial and error, I’ve found my posts get the most engagement early morning and during lunch breaks. But here’s the thing – your audience might be different.

You should test different times and track what works.

If you’re a data freak like me – you’ll love the “Hot Hours” feature for this one. It analyzes your social listening data and shows when your audience is most active in terms of:

• Mentions
• Interactions
• Reach

You can use this analysis as a guide for your tests!

07 Test new formats and add rich media

When I feel stuck (and yes, it happens), I experiment with different formats.

Incorporating rich media, such as videos and presentations, can create a more engaging profile.

Recently, I tried polls and was blown away by the engagement.

They’re so simple but get people involved. Sometimes the easiest content performs the best.

LinkedIn is now also focusing on short-form video content similar to TikToks. People get fantastic numbers using it as their content gets pushed beyond their contacts.

08 Join groups and collaborate with influencers

Here’s something not enough people talk about – leveraging your LinkedIn network to connect with influencers can be game-changing.

I’ve found that partnering with thought leaders in my niche isn’t just about reaching their audience; it’s about learning from their expertise.

It’s also about building community. You collaborate with someone who is trusted among a wide audience.

And I understand the struggle. Finding your perfect influencer match isn’t easy.

My tip is to use AI tools for that. Brand24’s Influencer Tab offers a list of influencers with metrics like:

• The number of your mentions in their posts
• Their followers count
• Their reach

Here’s what it looks like for Samsung Galaxy:

09 Publish articles

Writing articles on LinkedIn has been huge!

Publishing articles can enhance your LinkedIn profile page with detailed insights.

Unlike quick posts, articles let you dive deep into topics you’re passionate about. I remember my first article felt terrifying to publish, but now it’s one of my favorite ways to share detailed insights.

Pro tip: Always make sure to include practical takeaways people can use right away.

10 Benefit from AI recommendations

Let’s talk about AI – I believe it’s not just hype.

I use AI tools to brainstorm content ideas and analyze performance patterns.

AI recommendations can also help your LinkedIn profile stand out by suggesting ways to make it more visually appealing and engaging.

But here’s the catch – I always add my personal touch to any AI-generated suggestions.

Technology should enhance your voice, not replace it!

I like to check the AI Insights Tab in Brand24. It sums up all the major events and LinkedIn metrics I should know.

My part is the strategic thinking and using this analysis.

11 Tell a story

Storytelling has been my secret weapon. Instead of just sharing dry facts, I weave in personal experiences.

Sharing quick facts or lists of trends is just a starting point. You should go a step further and add your own thoughts and opinions!

When I shared the story of my biggest professional failure and what I learned from it, the response was overwhelming.

People connect with vulnerability and authenticity.

12 Master LinkedIn SEO

About LinkedIn SEO – yes, it’s real, and yes, it matters.

Using relevant job titles and keywords can significantly enhance your profile’s visibility.

I’ve experimented with different keywords and hashtags, and I’ve learned that being strategic about industry-specific terms really helps people find your content.

But please, don’t stuff your posts with LinkedIn hashtags – I typically use 3-5 relevant ones, max.

Pro tip: If you’re using LinkedIn to land a new job – try to review job descriptions from open positions in your field. It enables you to identify relevant keywords that you can later add to your profile. This tactic can enhance your LinkedIn profile’s visibility and attract recruiters.

13 Personal photos on LinkedIn: yes or no?

Here’s a controversial take – I actually think some personal photos can work on LinkedIn, IF they illustrate a professional point.

For example, I would share a photo from a volunteering event that tied into a leadership lesson.

But that vacation selfie? Save it for Instagram.

14 Optimize profile and bio

Your LinkedIn profile is your digital first impression.

I update mine regularly, and I’ve noticed that a compelling headline that focuses on how I help others (rather than just my job title) gets more attention.

Think of your LinkedIn profile as a conversation starter, not a resume.

But optimizing your LinkedIn profile can definitely help you stand out during a job search.

Make sure to have a relevant background photo, a professional profile picture, and a list of relevant skills.

15 Use LinkedIn Ads

I was skeptical at first about LinkedIn Ads – but they can become a valuable tool in your strategy.

Take advantage of high targeting possibilities.

When you need to reach a specific audience, like CTOs in the healthcare sector, targeted ads can help you cut through the noise.

Just start small and test what works.

16 Encourage action

Finally, calls to action.

I used to feel awkward about being direct, but I’ve learned that people actually appreciate clear next steps.

It can be as simple as engaging with users on the LinkedIn feed by adding “Share your experience in the comments” or “DM me for more details,” at the end.

I always try to make it easy and natural for people to engage.

Some people also offer something for comments – just like in the example below:

Conclusion

LinkedIn in 2025 is all about authentic, strategic personal branding. The platform continues to evolve. People want more genuine, human-centric approaches to professional networking.

The future of LinkedIn belongs to professionals and brands who can blend personal insights, AI technology, and genuine human connection.

Key takeaways:

1. Authenticity wins! Engage genuinely, tell stories, and focus on solving real problems for your network.
2. Leverage technology! Use AI and LinkedIn analytics tools to enhance your content, but never let them replace your unique voice.
3. Be consistent! Regular, targeted content and meaningful interactions are more important than perfection and nice visuals.

Ready to transform your LinkedIn presence? Start with the Brand24 trial and watch your LinkedIn grow in 2025.