12 Best AI Tools for PR (Public Relations) to Try in 2026

I’ll be honest with you – whenever I see “AI”, I want to roll my eyes. It’s everywhere, and I feel like companies are doing AI just because it’s a trend. Don’t get me wrong – I really appreciate it when a tool actually uses AI to solve a real-world problem. Especially in PR, which is my favorite field to explore. So I went digging for AI tools for PR that aren’t just buzzword bait, but seriously help public relations pros work smarter, pitch faster, and deliver more impact.

• AI tools for PR are software that use different aspects of artificial intelligence to support and automate key public relations tasks.
• Just like there are different PR tasks, there are various AI-powered PR tools. Some of them help in media monitoring & analytics, others in outreach or content creation. You can also find platforms that combine all these things.
• AI tools are valuable only if they deliver real value – save time, improve targeting, enhance content quality, or help PR teams make smarter decisions faster.

Top AI tools for PR professionals

There’s no one-size-fits-all AI tool for every PR pro. However, there is definitely one that will best fit your specific needs!

Based on my experience in the public relations field (I’ve been a PR professional for 2 years), I’ve put together a list of the top 12 AI-powered tools for PR, organized into four key categories:

• Media monitoring & analytics tools
• All-in-one AI-powered platforms
• PR content creation software
• Media targeting & outreach tools

Let’s dive in!

AI tools for media monitoring and analytics: 

01 Brand24

Brand24 is an AI-powered media monitoring tool that tracks and analyzes public mentions published on multiple social and non-social online sources.

It allows you to monitor online conversations, analyze sentiment, measure the impact of PR campaigns, identify influencers, and manage your brand’s reputation.

✨ Key AI features:

• Brand Assistant – a ChatGPT-style conversational AI that provides instant text and visual answers based on internal project data
• Sentiment and Emotion Analysis – thanks to the Natural Language Processing and Machine Learning, Brand24 discovers general sentiment behind each mention and even more nuanced emotions (like joy, anger, etc.)
• Events Detector – automatically detects and explains unexpected spikes and dips in your brand mentions trend to protect your brand reputation and find the root causes of anomalies
• AI Insights – an automated weekly and monthly report presenting AI insights, trends, and recommendations that save time on manual data digging
• Metrics Analysis – a set of dashboards and charts presenting your brand performance across different sources
• Topic Analysis – automatically analyzes and groups online mentions into specific, meaningful topics.

💪 Strengths:

• Real-time monitoring – Brand24 tracks and analyzes mentions across a variety of online sources in real-time, giving PR teams an updated and broad image of their brand visibility
• Friendly UX – intuitive user interface and well-designed AI features reduce time on manual analysis and make drawing insights more accessible
• Insights-oriented – the tool focuses on turning raw mentions into metrics, insights, reports, and recommendations

🔻 What could be better:

• Data volume – the volume of data and mentions can be overwhelming without careful filtering
• AI features on higher-tier plans – some AI features are available only on higher plans, making Brand24 a more suitable choice for medium-to-large organizations

02 Brandwatch

Brandwatch is a media monitoring platform used to track brand mentions, sentiment, and trends across social media, blogs, forums, and online news. 

Regarding public relations, it allows you to discover public sentiment, emerging trends, and potential PR crises.

✨ Key AI features:

• React Score – it automatically labels media mentions with a risk level (low, medium, or high), allowing PR teams to spot conversations that could escalate into a crisis
• Iris Conversation Insights – summarizes sudden spikes in online conversations and explains their causes, helping PR professionals quickly understand emerging trends or issues without manual analysis
• Sentiment and emotion analysis – automatically categorizes mentions as positive, neutral, or negative and can even detect deeper emotions like joy or anger from context (including emojis and images), giving PR teams a nuanced insights into public opinion

💪 Strengths:

• Comprehensive monitoring – Brandwatch tracks mentions across 100+ million sources in real time
• Advanced analytics and insights – it offers powerful analytics, including automated sentiment analysis, audience demographic insights, and competitor benchmarking
• Real-time alerts for crises – Brandwatch can automatically flag unusual spikes or surges in negative sentiment and send instant alerts

🔻 What could be better:

• Steep learning curve – Brandwatch can be too complex for beginners, so new users often need significant time and training
• High cost – the tool’s pricing is on the expensive side, which can be an obstacle for smaller companies or teams with limited PR budgets

Further read: How to write a PR report?

03 Signal AI

Signal AI is a decision intelligence and media monitoring tool that enables the monitoring and analysis of brand reputation and market risks.

PR pros use it to track brand mentions, identify emerging trends, and manage reputational issues using AI-powered analysis.

✨ Key AI features:

• Real-time monitoring – Signal AI’s “brain” (AIQ) scans millions of news and online sources to quickly find the most important updates about your brand, industry, or competitors.
• Sentiment & trend Analysis – automatically analyzes media sentiment and highlights shifts or emerging themes
• Conversational Insights (Ask AIQ) – a generative AI tool that allows users to ask complex PR questions in natural language and receive detailed answers with visualizations

💪 Strengths:

• Comprehensive coverage – Signal AI monitors a huge amount of global media outlets (across 226 markets and 75+ languages)
• Powerful AI intelligence  – the AIQ engine cuts through the noise and surfaces actionable insights 
• Good analytics and metrics – Signal AI provides powerful analytics and tracks diverse metrics (like share of voice, sentiment shifts, and ROI)

🔻 What could be better:

• Content gaps – some reviews claim that certain major publications are not included in Signal AI’s monitoring database, which can leave gaps in media coverage data.
• Filtering noise bugs – Signal AI sometimes gathers irrelevant or international content that forces a manual double-check.

Comparison: Brand24 vs Brandwatch vs Signal AI

Tool	Best For	Key AI Features
Brand24	Agencies, mid-sized businesses, enterprises	1. Brand Assistant (ChatGPT-style Q&A)  2. Sentiment & Emotion Analysis  3. Events Detector  4. AI Insights Reports  5. Metrics Dashboard  6. Topic Analysis
Brandwatch	Enterprises, large PR teams	1. React Score (crisis risk detection)  2. Iris Conversation Insights  3. Sentiment & Emotion Analysis
Signal AI	Corporations, reputation-driven brands	1. Real-time AI monitoring (AIQ engine)  2. Sentiment & Trend Analysis  3. Conversational Insights (Ask AIQ)

All-in-one AI-powered PR platforms:

04 Prowly

Prowly is an all-in-one public relations platform designed for creating, managing, and sending press releases, as well as media contact management. 

It is also an AI-ready “newsroom” hub, enabling PR pros to leverage AI technology to boost their brand’s media visibility and outreach.

✨ Key AI features:

• Press Release Generator – Prowly’s AI Assistant can propose interesting storytelling and then generate a full press release draft once you provide the key information, writing it in your chosen tone of voice
• AI Content Optimization – the AI can adjust the tone, insert or tweak quotes, and modify the text length to better match your brand’s style and intent
• AI-Assisted Media Outreach – it allows you to streamline pitching by identifying relevant journalists based on your press release content and suggests better email subject lines and body text

💪 Strengths:

• Comprehensiveness – Prowly combines a press release creator & editor, a huge media contacts database (over 1 million journalists and outlets), and an online newsroom in a single platform
• PR-specific AI features – the tool’s AI assistant is tailored to PR professionals and it works like a creative and helpful artificial partner
• User-friendly interface – Prowly has a nice and intuitive UX, making the tool easy to learn and navigate

🔻 What could be better:

• Limited template customization – email pitch templates and distribution formats are somewhat restricted
• Costs – Prowly is not the cheapest, making it affordable only to medium and large-sized businesses

05 CisionOne

CisionOne is an AI-powered media communications platform designed for public relations professionals 

It provides an all-in-one solution by integrating real-time media monitoring, analytics, and journalist outreach tools.

✨ Key AI features:

• AI media monitoring – CisionOne uses AI-driven monitoring with real-time mention streams and a React Scorethat automatically flags potentially harmful stories
• AI-Assisted Outreach – the tool’s generative AI helps craft personalized press pitches in fast and suggests optimal sending times
• Instant insights & summaries – CisionOne provides instant AI-driven coverage summaries and insights, making it easy to spot trends, filter noise, and visualize PR impact

💪 Strengths:

• All-in-one solution – the tool combines media monitoring, analytics, and outreach in one unified platform, so PR teams can manage campaigns from one place
• Extensive media coverage – a vast and updated media contacts database that helps users find the right journalists and influencers globally

🔻 What could be better:

• Steep learning curve – a quite unintuitive interface and complexity makes onboarding time-consuming
• Coverage flops – according to G2 reviews, CisionOne users sometimes experience gaps and delays in coverage, as well as some filtering issues

06 Meltwater

Meltwater is an AI-powered media intelligence tool that helps PR professionals monitor and analyze media coverage across news, social media, and other channels.

Moreover, it allows to gain real-time insights into public sentiment and trends, enabling teams to manage brand reputation and shape narratives.

✨ Key AI features:

• Real-time media monitoring – AI-powered tracking brand mentions across news outlets, social media, blogs, and other sources
• AI content assistance – built-in AI writing assistants help draft press releases, journalists pitches, and social media posts
• Automated insights & alerts – Meltwater’s AI tools detect emerging topics and potential crises early

💪 Strengths:

• Comprehensive monitoring – Meltwater provides real-time tracking of brand mentions and industry conversations across global print, online, and social media
• Advanced analytics – the platform offers powerful analytics, including sentiment analysis and trend identification
• Integrated PR workflow – Meltwater includes a built-in media contacts database and influencer identification capabilities

🔻 What could be better:

• Coverage gaps – users are reporting occasional gaps in coverage from niche outlets and emerging platforms
• High cost – Meltwater is a premium tool with higher costs which make it unsuitable for small and medium organizations

Further read: How to do PR sentiment analysis?

Comparison: Prowly vs CisionOne vs Meltwater

Tool	Best For	Key AI Features
Prowly	PR agencies, SMBs, and in-house PR teams	1. Press Release Generator  2. AI Content Optimization  3. AI-Assisted Media Outreach
CisionOne	Medium to large PR teams and enterprises	1. AI Media Monitoring with React Score  2. AI-Assisted Outreach & Pitch Timing  3. Instant Coverage Summaries
Meltwater	Enterprises and global PR departments	1. Real-Time Media Monitoring  2. AI Content Assistance (writing)  3. Automated Insights & Crisis Alerts

AI tools for PR content creation:

07 GrammarlyGO

GrammarlyGO is Grammarly’s AI writing assistant designed to work across your apps and help you write more effectively. 

As for PR, it acts as a second pair of eyes for upgrading press releases and adjusting tone, style, or length of written content.

✨ Key AI features:

• One-click content upgrade – it instantly shortens or summarizes text to make writing more concise or formal as needed
• Tone and style adjustment – automatically rewrites text in different tones and formality to fit the target audience or a brand voice
• Ideation – Grammarly AI’s extension provides suggestions for content ideas, helping overcome writer’s block

💪 Strengths:

• Integrations – GrammarlyGO works wherever you write (emails, documents, browsers), so you don’t need to switch cards
• Easy improvements – delivers clear, polished writing with instant suggestions
• Boosts creativity – by providing quick fixes and content ideas

🔻 What could be better:

• Inaccuracies – it may produce content that isn’t fully accurate or contextually correct, requiring human review

08 Canva

Canva is an online design tool to create visual content, even without graphic design skills. 

It introduced a bunch of AI features (like a text-to-image generator) enabling PR teams to quickly create custom images and even first-draft copy for campaigns.

✨ Key AI features:

• AI image generator – turns prompts into images or graphics within seconds
• Magic Write assistant – an AI assistant in Canva’s Docs that help brainstorm content and draft text
• AI design suggestions – Canva can generate layout ideas and templates that allow you to design your branding materials from a scratch

💪 Strengths:

• Friendly UX – simple drag-and-drop make Canva very accessible and allows creating professional-looking graphics easily
• Large templates and assets database – a huge library of templates, images, and graphic elements help in producing polished visuals quickly
• Pricing – Canva Pro is relatively cheap, making it a good fit for any-size business 

🔻 What could be better:

• Not for complex design needs – Canva’s simplicity results in limited customization that may be frustrating for PR pros in need for highly custom graphics

09 Writesonic

Writesonic is an AI content creation tool known with a strong marketing-focused writing and SEO optimization features to boost content visibility and reach.

As for PR, it can help you quickly produce written content like press releases, emails, and blog posts.

✨ Key AI features:

• Chatsonic – an AI marketing agent that generates real-time, conversational content using the latest web data, ideal for reactive PR posts and fast news commentary
• Content Repurpose – it allows you to humanize and transform long-form content like blog posts into press releases, social captions, email pitches, or quotes
• Press Release Generator – produces polished press releases based on guidelines, with customizable tone, structure, and formatting

💪 Strengths:

• Ease-of-use – Writesonic’s interface is very user-friendly, which makes it a good choice both for beginners and experienced writers
• Multiple content formats – the tool can produce many different content types
• Built-in SEO tools – features like keyword suggestions and optimization checker help your content to be search-friendly and reach a wider audience

🔻 What could be better:

• Credit limits – as Writesonic operates on a credit or word-count system, users may find the free or low-tier plans too limited and need to purchase more credits

Comparison: GrammarlyGO vs Canva vs Writesonic

Tool	Best For	Key AI Features
GrammarlyGO	PR writers and communication professionals	1. One-click content upgrade  2. Tone and style adjustment  3. Ideation and content suggestions
Canva	PR teams and marketers creating visual assets	1. AI image generator  2. Magic Write assistant  3. AI design suggestions for layouts and templates
Writesonic	PR pros creating multi-format content	1. Chatsonic for real-time reactive content  2. Content Repurpose into PR assets  3. Press Release Generator with customization

AI tools for media targeting and outreach:

10 PressPal.ai

PressPal is an AI-powered tool from Muck Rack that automatically drafts press releases or pitches and suggests relevant journalists to contact.

It boosts workflow by saving time on writing and improving media outreach targeting for public relations campaigns

✨ Key AI features:

• AI content generation – PressPal.ai automatically drafts full press releases or pitch emails from a short user prompt using generative AI combined with Muck Rack’s data
• Journalist recommendations – the tool suggests a list of the most relevant journalists to contact by analyzing the keywords in the AI-generated press release or pitch
• Muck Rack integration – PressPal integrates with Muck Rack’s media database and monitoring tools, making your work faster and more efficient

Strengths:

• Time-saving – the tool significantly reduces the time PR professionals spend drafting releases and researching contacts
• Improved targeting – the access to Muck Rack’s media database increases the chances of success

🔻 What could be better:

• Limited input – PressPal restricts the user prompt to about 100 characters, which may be limiting for more complex contexts
• No advanced outreach automation – the tool does not offer powerful automation for large-scale outreach (like automated personalized email sequences or follow-up management) 

11 Mixmax

Mixmax is a sales and email marketing platform that provides a lot of PR outreach communication capabilities, such as tracking, scheduling, templates, and automations.

✨ Key AI features:

• AI Sequence Builder – automatically generates personalized email sequences
• AI Compose – suggests and drafts email pitches using generative AI
• AI Smart Send – optimizes email scheduling by sending messages at the optimal time, when recipients are most likely to engage

Strengths:

• Inbox integrations – Mixmax works directly inside Gmail and Outlook, so there is an easy learning curve
• Analytics – the tool offers handy analytics regarding email open rates, replies, etc.

🔻 What could be better:

• Not PR-specific – Mixmax isn’t designed specifically for PR pros, so it lacks media-relations features (like journalist databases and media list management)
• No mobile app – there is no dedicated mobile app, which makes it hard to monitor sequences or send outreach emails on the go

12 Pitchbox

Pitchbox is an all-in-one outreach and link-building tool designed for SEO and digital PR professionals to support large-scale PR campaigns.

It automates tasks like finding outreach contacts, sending personalized emails, and tracking results, which makes it highly relevant for PR teams focused on digital media outreach.

✨ Key AI features:

• AI Template Assistant – helps craft email pitch templates quickly
• AI Personalization – the tool automatically analyzes prospect websites and data to create hyper-personalized outreach emails at scale
• AI Reply – Pitchbox allows generating context-aware email responses to prospects’ replies

💪 Strengths:

• Time-saving – Pitchbox automates prospecting and follow-ups, significantly reducing manual outreach work
• Outreach-focused – intuitive for PR workflows and scalable for team campaigns that need to manage many contacts
• Accuracy – the tool offers high email deliverability and detailed campaign tracking, giving PR professionals clear visibility into PR performance

🔻 What could be better:

• Steep learning curve – its advanced features may be complex for solo PR practitioners or small teams without dedicated time to onboard
• Initial difficulties – Pichbox requires a proper setup and workflow customization, meaning PR teams must invest a lot of time to fully optimize the system for their campaigns

Comparison: PressPal.ai vs Mixmax vs Pitchbox

Tool	Best For	Key AI Features
PressPal.ai	Small to mid-sized PR teams using Muck Rack	1. AI content generation for press releases/pitches  2. Journalist recommendations  3. Muck Rack integration
Mixmax	SMBs and startups looking for simple PR email automation	1. AI Sequence Builder  2. AI Compose for pitch writing  3. AI Smart Send for optimal delivery timing
Pitchbox	Mid-sized businesses and large outreach-focused PR teams	1. AI Template Assistant  2. AI Personalization at scale  3. AI Reply for context-aware follow-ups

FAQ

What are AI tools for PR?

AI tools for PR are software solutions that use artificial intelligence – such as machine learning, natural language processing, and automation – to support, streamline, or strengthen public relations efforts.

They help public relations professionals monitor brand reputation, analyze media coverage, research & pitch journalists, manage crises, create content, and analyze PR activities more efficiently than manual methods.

In simple words: AI tools for PR exist to make your work faster and better

How to choose the right AI tool for PR?

Step 1: Define your PR priorities. Do you need help with monitoring, outreach, content creation, or all of them?

Step 2: Set your budget and consider your team size to narrow down tools that fit your current resources.

Step 3: Look for AI features that directly solve your biggest pain points.

Step 4: Check how easy the tool is to use and whether it integrates well with your existing toolkit.

Step 5: Test the tool with a free trial or demo to ensure it delivers real value before purchasing it.

Start a Brand24 14-day free trial and check by yourself how AI can help in your PR efforts!