Considering online conversations, we’re able to notice there’s something that diversifies it from offline discussions. That thing is called a hashtag – it’s the type of quantifier that categorizes our data, posts and mentions and sums up the plot of publications. Hashtags are used in social media, especially on social networks that allow publishing posts with limited amount of letters.
Hashtags are commonly used as they help us organize the content. Their main role is to help us find posts we’re interested in or reach the topic we’d like to involve in. It’s a kind of a label that makes posts look clear and understandable. Sometimes it can happen that people write emotionally and before struggle with a lot of content generated by them, you’d like to flick through the text and get to know what it is about – a proper hashtag can help you! You won’t have to read all the material just to know what the author was talking about.
When you try to describe your problem with a new device, laptop or a cloth, use a hashtag that will let us know what is going on. It will be much easier for a brand to cope with that problem – they can forward that mention to someone who is responsible for such issues (e.g. customer service or IT) and quickly manage what to do and how to solve the problem. What’s more, hashtags can be used by brands during campaigns – they help us separate typical mentions about the brand from these related to the promotional campaign.
When you use them properly, hashtags can help you increase your reach, especially when used on Instagram or Twitter. There are several hashtags that are very popular e.g. #polishgirl #easter #befit or hashtags with names of the cities. It may sound silly for you but there are people who are interested in these categories and regularly check what new has been published – if they find your publication, they may became your follower.
Hashtags can be useful, however you should be careful where you use them. Be aware that probably you’ll need social media monitoring to follow hashtags posted via Facebook. The Facebook browser works differently than Twitter’s or Instagram’s so it will be basically impossible to find them all by yourself (unless you are a programmer and you can create your own tool!). Check our free trial to see what kind of posts you can find.
When you’re going to launch a campaign that is focused on a hashtag, you will need a special promotion. Think about ambassadors that may help you explain what the hashtag means. Maybe you will also need a landing page where posts will be published. You can launch a social stream with mentions posted during the campaign to show the world what people wanted to share with you.
To sum up, as you can see, a hashtag is a kind of a label that may be used by users and brands. What’s more, hashtags may be a part of your typical post but also your campaign as well. Don’t be afraid of hashtags – their role is to organize your publications and categorize the content to make it more useful for readers. Take advantage and see how simple it is to add a hashtag to all your publications.