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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Competitor Intelligence
Jun 12, 2026

The Best Competitor Monitoring Tools I’ve Tried in 2026

Stay ahead of your competition with the right tools. Compare 16 competitor monitoring tools by use case, G2 rating, and pricing updated for 2026!

Katarzyna Dereń
Brand Management
Jun 8, 2026

Brand Reputation Management: Expert Guide + Original Research [2026]

Brand reputation management is the practice of monitoring, protecting, and growing how your brand is perceived. Learn why it matters, backed by original Brand24 research.

Katarzyna Dereń

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Media Monitoring
Jun 3, 2026

The 7 Best TikTok Monitoring Tools I’ve Tried & Tested in 2026

TikTok monitoring helps you spot trends early, track audience sentiment, and prevent viral crises. Check the 7 best TikTok monitoring tools for 2026!

Katarzyna Dereń
Media Monitoring
May 28, 2026

Media Monitoring: Definition, Benefits & Strategy for 2026

Why should you use AI-powered monitoring in 2026? It will give you the advantage! Read the guide!

Katarzyna Dereń
Social Listening
May 27, 2026

The 20 Best Social Listening Tools for 2026 [Tested & Reviewed]

Explore the best social media listening tools of 2026. Compare free & paid social listening software with detailed reviews, features, and pricing.

Katarzyna Dereń
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Popular articles by Katarzyna

Top Reads

Brand Reputation Management: Expert Guide + Original Research [2026]

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Brand Awareness Strategy [The Ultimate Guide for 2026]

The Best AI Hashtag Tracker & Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.