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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

PR & Crisis Management
Sep 7, 2026

What is Crisis Communication? 10-Step Plan With Examples [2025]

Crisis communication will help your brand survive an unfortunate event. See the steps and examples on how to develop an effective crisis communication plan.

Katarzyna Dereń
Sentiment Analysis
Aug 19, 2026

12 Best Sentiment Analysis Tools for 2026, Tested and Ranked

Not sure which sentiment analysis tool to pick? I spent 4 months comparing 12 options by accuracy, coverage, and use case, and ranked them for every team in 2026.

Katarzyna Dereń

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Media Monitoring
Aug 14, 2026

20 Best Media Monitoring Tools to Use in 2026 [Tested & Reviewed]

AI-powered media monitoring tools are the game-changers of 2026. Check the 20 best ones and choose wisely!

Katarzyna Dereń
Analytics & Reporting
Jul 27, 2026

The 12 Best TikTok Analytics Tools [2026 Tested]

Explore the best TikTok analytics tools of 2026. Compare free & paid software with detailed reviews, features, and pricing and learn from my experience.

Katarzyna Dereń
Brand Management
Jul 24, 2026

Brand Tracking in 2026: A Complete Guide

Explore 4 essential steps to start brand tracking. Learn how to monitor, analyze, and adapt to consumer perceptions. Try the best brand tracker!

Katarzyna Dereń
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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.