100% human-generated content

Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For overyears, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Brand Analysis: 11 Key Metrics to Track [2026 Guide]

If you’re trying to get a better idea of how your brand is doing, brand analytics can really help. But what key metrics should you track? Well, there are 12 of them. Let’s explore them together.

X (Twitter) Hashtag Analytics: Comprehensive Guide [2026]

Want to know if your hashtags actually work? Track reach, engagement, and trends with proper X (Twitter) hashtag analytics.

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Online Reputation Repair: 8 Best Tips for 2026

How to repair your reputation online! In this guide, you’ll learn 8 practical tips to handle negative mentions and respond effectively!

Brand Monitoring: Tools & Guide for 2026

Brand monitoring + AI brand visibility tracking = the whole brand presence. Learn why it's so important in 2026!

The 12 Best Sentiment Analysis Tools for 2026

Sentiment analysis tool will give you the data you need to make smarter business decisions. Take a look at our selection of the best AI sentiment analysis tools!

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Get the Brand24 trial and start social listening like a PRO.