Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

PR & Crisis Management
Apr 2, 2026

Brand Reputation Crisis Management: Guide for 2026

One viral post can unravel years of brand trust. Here's how to spot a reputation crisis early, respond fast, and recover stronger.

Katarzyna Dereń
Sentiment Analysis
Apr 2, 2026

X (Twitter) Sentiment Analysis: 6 Simple Steps [2026]

Learn how to do Twitter sentiment analysis in 6 simple steps. Understand positive and negative mentions, and see what X users think about your brand!

Katarzyna Dereń

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Media Monitoring
Mar 24, 2026

LinkedIn Monitoring: Tools & Tips For 2026

LinkedIn is the world's largest professional networking site. Learn how to start LinkedIn monitoring (and which tools to use).

Katarzyna Dereń
Analytics & Reporting
Mar 21, 2026

Social Media Metrics to Track for Success in 2026

Not sure how to keep track of your marketing activities? We have something for you. Here are 15 social media marketing metrics you should track.

Katarzyna Dereń
Platform Guides
Mar 5, 2026

How to Track Instagram Hashtags in 2026?

How to track hashtags on Instagram in 2026? Discover the best tools, compare features, analytics, and mentions monitoring capabilities!

Katarzyna Dereń
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Popular articles by Katarzyna

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.