100% human-generated content

Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For overyears, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Social Media Monitoring: A Complete Guide for 2026

Everything you need to know about social media monitoring in 2026: what it is, best strategies, real case studies, and Brand24 original research on how marketers use it today.

Growth Hacking Marketing: 20 Tactics to Grow your Business

Discover 20 proven growth hacking marketing tactics to skyrocket your business growth and outsmart the competition. Read the article!

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LinkedIn Monitoring: Tools & Tips for 2026

LinkedIn is the world's largest professional networking site. Learn how to start LinkedIn monitoring (and which tools to use).

7 Steps to Startup Marketing Strategy [Guide 2025]

If you're looking for help creating a marketing strategy for your startup, look no further. This guide provides 7 steps to get you started. Check it!

X (Twitter) Hashtag Analytics: Comprehensive Guide [2026]

Want to know if your hashtags actually work? Track reach, engagement, and trends with proper X (Twitter) hashtag analytics.

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Get the Brand24 trial and start social listening like a PRO.