100% human-generated content

Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For overyears, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

The 15 Best Social Listening Tools for 2026

Explore the best social media listening tools of 2026. Compare free & paid social listening software with detailed reviews, features, and pricing.

Brand Reputation Management: 6 Expert Tips for 2026

Did you know that nearly 93% of customers take the time to read online reviews before making a purchase? Yes, it's crucial to have a positive reputation to succeed. That's why I have 6 powerful tips to help you become an expert at managing your brand's reputation.

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20 Best Media Monitoring Tools to Use in 2026 [Tested & Reviewed]

AI-powered media monitoring tools are the game-changers of 2026. Check the 20 best ones and choose wisely!

Brand Reputation Crisis Management: Guide for 2026

One viral post can unravel years of brand trust. Here's how to spot a reputation crisis early, respond fast, and recover stronger.

X (Twitter) Sentiment Analysis: 6 Simple Steps [2026]

Learn how to do Twitter sentiment analysis in 6 simple steps. Understand positive and negative mentions, and see what X users think about your brand!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.