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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Brand Image
Dec 5, 2025

Brand Monitoring: Tools & Guide for 2026

Brand monitoring + AI brand visibility tracking = the whole brand presence. Check why it's so important in 2026. Boost your AI visibility!

Katarzyna Dereń
Social Listening
Dec 2, 2025

The 15 Best Social Listening Tools for 2025 and 2026

Explore the best social media listening tools of 2026. Compare free & paid social listening software with detailed reviews, features, and pricing.

Katarzyna Dereń

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

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Business Strategy
Dec 2, 2025

Best Competitor Monitoring Tools You Need to Stay Ahead

Are you looking for competitor monitoring tools? Fantastic! I have compiled a list of helpful tools that can assist you in monitoring your competitors across various areas.

Katarzyna Dereń
Digital Marketing
Dec 1, 2025

The Best Digital Marketing Tools to Use in 2026 [22 Tools + Reviews]

Can you imagine working as a Marketer without digital marketing tools? I'm sure you can't. In this article, I will show you the best digital marketing tools from the most important categories.

Katarzyna Dereń
Brand Image
Nov 30, 2025

Brand Reputation Management: 6 Expert Tips for 2026

Did you know that nearly 93% of customers take the time to read online reviews before making a purchase? Yes, it's crucial to have a positive reputation to succeed. That's why I have 6 powerful tips to help you become an expert at managing your brand's reputation.

Katarzyna Dereń
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Popular articles by Katarzyna

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X (Twitter) Analytics Tools: The 10 Best to Try in 2026

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.