100% human-generated content

Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For overyears, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Media Monitoring Tools to Use in October 2025

AI-powered media monitoring tools are the game-changers of 2025. They monitor mentions, analyze them, and draw actionable insights. Try the best one!

Social Media Sentiment Analysis: Guide for 2025

Social media sentiment analysis is crucial for understanding your brand performance and driving improvement. Take care of how your target audience sees you!

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Social Media Monitoring Tools to Try in October 2025

Whether you like it or not, your business is most likely talked about somewhere online. Have a look at the 11 best social media monitoring tools that will help you keep track of those conversations.

Social Media Reach: How to Measure & Improve It in 2025?

Here's how to measure social media reach for your social media posts, hashtags, marketing campaigns and social media profiles.

TikTok Analytics Tools: The 10 Best to Try in October 2025

Thanks to TikTok analytics tools, you can boost your performance and get better views. Check the 10 best of them! Take your social media strategy seriously!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.