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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Digital Marketing
Feb 25, 2026

X (Twitter)Analytics: How to Find and Use in 2026?

How to access X analytics in 2026? Learn where to find the X (Twitter) analytics dashboard, how to check impressions, profile visits, and engagement.

Katarzyna Dereń
Brand Image
Feb 23, 2026

Brand Tracking in 2026: A Complete Guide

Explore 4 essential steps to start brand tracking. Learn how to monitor, analyze, and adapt to consumer perceptions. Try the best brand tracker!

Katarzyna Dereń

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Digital Marketing
Feb 20, 2026

Instagram Analytics Tools: 13 Best Options for 2026

What is the best Instagram analytics tool? Check the overview of the 13 best options for 2026, their ratings, features, and comparison!

Katarzyna Dereń
Digital Marketing
Feb 12, 2026

Social Media Monitoring: A Complete Guide for 2026

Social media monitoring is about tracking and analyzing mentions on social media. What are people saying? It's easy to find out!

Katarzyna Dereń
Business Strategy
Feb 11, 2026

Media Monitoring: Definition, Benefits & Strategy for 2026

Why should you use AI-powered monitoring in 2026? It will give you the advantage! Read the guide!

Katarzyna Dereń
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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.