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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Digital Marketing
Nov 17, 2025

Social Media Metrics to Track for Success in 2026

Not sure how to keep track of your marketing activities? We have something for you. Here are 15 social media marketing metrics you should track.

Katarzyna Dereń
Social Listening
Nov 14, 2025

Social Listening: Everything You Need to Know [2026 Guide]

What is social listening, and why should you care? It has lots of benefits. Read our guide and check how you can implement it in 6 easy steps!

Katarzyna Dereń

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Digital Marketing
Nov 14, 2025

How to Find Trending Hashtags on Facebook in 2026? [+List]

How to find trending hashtags on Facebook? Check this article and my tips to discover trending Facebook hashtags and learn how to use them in 2025!

Katarzyna Dereń
Digital Marketing
Nov 14, 2025

How to Find Trending Instagram Hashtags in 2026?

How to find trending hashtags on Instagram? Check this article to discover trending Instagram hashtags and learn how to use them in 2026!

Katarzyna Dereń
Brand Image
Nov 6, 2025

Social Media Sentiment Analysis: Guide for 2025

Social media sentiment analysis is crucial for understanding your brand performance and driving improvement. Take care of how your target audience sees you!

Katarzyna Dereń
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Popular articles by Katarzyna

Top Reads

The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2025?

X (Twitter) Analytics Tools: The 10 Best to Try in 2026

Sentiment Analysis: What is it & Why do You Need it in 2025?

Share of Voice: Definition, Calculation, Tools [2025 Guide]

9 Steps to Strong Brand Awareness Strategy [2025]

Guide to Brand Monitoring + TOOLS [2025 update]

6 Expert Tips to Master Brand Reputation Management

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.