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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Business Strategy
Feb 9, 2026

Media Monitoring: Definition, Benefits & Strategy for 2026

Why should you use AI-powered monitoring in 2026? It will give you the advantage! Read the guide!

Katarzyna Dereń
Social Listening
Feb 6, 2026

Social Listening: All You Need to Know in 2026

What is social listening, and why should you care? It has lots of benefits. Read our guide and check how you can implement it in 5 steps!

Katarzyna Dereń

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Business Strategy
Dec 30, 2025

20 Best Media Monitoring Tools to Use in 2026 [Tested & Reviewed]

AI-powered media monitoring tools are the game-changers of 2026. Check the 20 best ones and choose wisely!

Katarzyna Dereń
Digital Marketing
Dec 30, 2025

TikTok Analytics Tools: The 10 Best to Try in 2026

Thanks to TikTok analytics tools, you can boost your performance and get better views. Check the 10 best of them!

Katarzyna Dereń
Digital Marketing
Dec 29, 2025

The 7 Best TikTok Monitoring Tools to Use in 2026

TikTok monitoring helps you spot trends early, track audience sentiment, and prevent viral crises. Check the 7 best TikTok monitoring tools for 2026!

Katarzyna Dereń
1 2 3 … 11 12 13

Popular articles by Katarzyna

Top Reads

Brand Monitoring: Tools & Guide for 2026

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The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

X (Twitter) Analytics Tools: The 10 Best to Try in 2026

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

Social Media Analysis: Complete Guide for 2026

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.