Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Brand Management
Jul 8, 2026

Brand Monitoring: Tools & Guide for 2026

Brand monitoring + AI brand visibility tracking = the whole brand presence. Learn why it's so important in 2026!

Katarzyna Dereń
Social Listening
Jul 6, 2026

Social Listening: All You Need to Know in 2026 [+ Original Research]

Only 1% of LLM citations come from brand websites. Social listening tracks the other 99%. See the full guide: definition, strategy, research, and case studies.

Katarzyna Dereń

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Sentiment Analysis
Jun 30, 2026

Social Media Sentiment Analysis: Guide for 2026

Social media sentiment analysis is crucial for understanding your brand performance and driving improvement. Take care of how your target audience sees you!

Katarzyna Dereń
Competitor Intelligence
Jun 12, 2026

The Best Competitor Monitoring Tools I’ve Tried in 2026

Stay ahead of your competition with the right tools. Compare 16 competitor monitoring tools by use case, G2 rating, and pricing updated for 2026!

Katarzyna Dereń
Brand Management
Jun 8, 2026

Brand Reputation Management: Expert Guide + Original Research [2026]

Brand reputation management is the practice of monitoring, protecting, and growing how your brand is perceived. Learn why it matters, backed by original Brand24 research.

Katarzyna Dereń
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Popular articles by Katarzyna

Top Reads

Brand Awareness Strategy [Ultimate Guide for 2026]

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Social Media Reach: How to Measure & Improve It in 2026?

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Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.