Hashtagify alternatives: Brand24

Katarzyna Katarzyna
May 31, 2022 ・ 11 min read

It’s no secret that hashtags are a powerful tool for social media managers. They help connect with relevant audiences, track popular conversations, and measure the impact of your social media marketing campaigns. To do all those things more efficiently, you are probably trying the hashtag generator tool Hashtagify. But is it the only tool you can use? Of course not! Today I will present Brand24 as a Hashtagify alternative.

I’m sure you know that running a hashtag campaign without measuring its results is pointless. Unfortunately, social media platforms usually present basic metrics. To explore in-depth analytics, you need a great tool.

I assume that (for some reason) you are not fully satisfied with Hashtagify. I’ve tested it, and understand you. It has some limitations, especially regarding the number of social media platforms it can monitor.

The good news is that you can try an alternative that gains data from many more sources. I’m talking about the hashtag tracker Brand24.

Let’s compare those two tools!

Table of contents:

Overview

Hashtagify is a tool that focuses on hashtag marketing. It serves 4 primary purposes: to find the right hashtags, gain insights to plan ahead, drive up engagement, and market the results.

The main purposes of the Hashtagify tool
The main purposes of the Hashtagify tool

With this tool, you’ll be able to:

  • Discover the popularity of a hashtag
  • Discover related hashtags
  • Explore hashtag trends
  • Identify top Twitter influencers
  • Monitor the performance of hashtags
  • Track any Twitter hashtag
  • Analyze reach
  • Gain suggestions for social media posts
  • Monitor competitors or influencers
  • Provide hashtag analytics
  • Create custom reports

The tool focuses mainly on Twitter. Therefore, you can track and analyze hashtags on Twitter or follow Twitter users and get in-depth analytics. Hashtagify aims to boost your social media strategy through efficient hashtag marketing.

Brand24 is a hashtag tracker that tracks and analyzes hashtags in real-time on multiple social media platforms such as Instagram, Twitter, Quora, YouTube, Reddit, TikTok, Twitch, and Telegram. That’s not everything. The tool monitors news sites, blogs, forums, Medium, reviews, newsletters, and podcasts.

Hashtagify alternatives: The purposes of the Brand24 tool
The purposes of the Brand24 tool

Thanks to Brand24 you’ll be able to:

  • Track hashtags on multiple social media platforms such as Instagram, Twitter, Quora, YouTube, TikTok, Twitch, and Telegram
  • Discover the precise number of mentions containing a hashtag
  • Discover trending hashtags
  • Monitor the performance of hashtags
  • Identify top and most active influencers
  • Measure social media reach
  • Measure non-social media reach
  • Provide hashtag analytics
  • Discover the hashtag engagement rate
  • Conduct sentiment analysis of a hashtag
  • Conduct competitor analysis
  • Create custom reports

With Brand24 you will track the most important social media metrics. Thanks to this tool, you will evaluate many valuable insights, such as the engagement and sentiment around the hashtag.

Brand24 is a tool that tracks and analyzes hashtags in real-time. Try it during a 14-day free trial!

Features

Good hashtag generator tools should let you find the most popular hashtags for your social media content and present analytics to see how your hashtags perform. Both Hashtagify and Brand24 will let you do that.

01 Detecting hashtag popularity

Hashtagify detects popularity, recent popularity, and monthly and weekly trends of a hashtag.

Detecting hashtag popularity

Brand24 detects the precise number of public mentions containing a hashtag. Also, it presents how many times the hashtag was used on Twitter, Instagram, Facebook, and other sources.

Hashtagify alternatives: Detecting hashtag popularity

02 Finding relevant hashtags

One of the essential features of Hashtagify is related hashtags discovering. I was curious about this feature.

I wanted to find hashtags that would match #JustDoIt. The results were surprising. Most of the hashtags were related to the Nike brand, but two of them, #Jaemin and #Jeno, were connected with South Korean rappers and their music performances.

Related hashtags detected by Hashtagify
Related hashtags detected by Hashtagify

Brand24 detects top trending hashtags that match your business. Here you can see the results related to the famous #JustDoIt hashtag. The tool sorted them by the number of mentions.

The results are pretty accurate. Hashtags #fitness #motivation #workout #running #noexcuses suite Nike brand.

Trending hashtags detected by Brand24
Trending hashtags detected by Brand24

Furthermore, the Brand24 tool has one more exciting feature that will help you improve your hashtag strategy. The context of a discussion is a list of the most popular words that appear with the monitored hashtag. That means social media users use those words commonly.

How about using them as hashtags?

Hashtagify alternatives: The context of a discussion feature
The context of a discussion feature

Read more about how to find:

Brand24 is a tool that finds trending hashtags from your business niche.

03 Finding top influencers

Hashtagify shows Twitter users that mostly use hashtags.

Twitter influencers detected by Hashtagify
Twitter influencers detected by Hashtagify

Brand24 presents top public profiles and most active public profiles. The tool is based on important social media metrics such as voice share, influence, reach, and mentions.

Top influencers detected by Brand24
Top influencers detected by Brand24

04 Wall of mentions

As Hashtagify mainly focuses on Twitter, it presents a Tweets Wall.

Tweets Wall by Hashtagify
Tweets Wall – Hashtagify

Brand24 presents a wall of mentions from multiple social media channels such as Instagram, Twitter, Quora, YouTube, TikTok, Twitch, and Telegram. In addition, the tool is equipped with advanced filters, so you can sort data in many different ways.

Hashtagify alternatives: Brand24 - Wall of mentions
Wall of mentions – Brand24

Set up Brand24 and track hashtags across Instagram, Twitter, Quora, YouTube, TikTok, Twitch, and Telegram.

05 Unique features of Hashtagify

As Hashtagify mainly focuses on hashtag marketing, all its features are related to searching popular hashtags and finding insights that will help develop your social media accounts.

Languages used

Hashtagify detects which language is the most commonly used. That can be a valuable tip in which countries you should intensify social media marketing efforts.

Top 6 languages used
Top 6 languages used
Spelling variants

Spelling variants are an interesting feature that helps us understand how social media users type hashtags. As we can see, most people prefer to write lowercase hashtags. The reason is simple: it’s less time-consuming.

Spelling Variants of the #JustDoIt hashtag
Spelling Variants of the #JustDoIt hashtag
Top countries

With Hashtagify you will discover top countries that use hashtags. The data are shown on the map.

Top countries
Top countries

06 Unique features of Brand24

Brand24 is more than just a hashtag tracker. It is an advanced social media monitoring tool. The tool is equipped with some exciting features and metrics.

Sentiment analysis

Brand24 conduct a sentiment analysis that tells you how users feel about your hashtags. The tool analyzes every mention containing a hashtag and categorizes it as positive, neutral, or negative.

Hashtagify alternatives: Sentiment analysis
Sentiment analysis

Also, the tool presents overall sentiment data on a chart:

Hashtagify alternatives: Brand24 - Sentiment analysis
Sentiment analysis
Hashtags comparison

With Brand24, you can compare your hashtag to any other. It’s a great way to learn which social media channel works best for your competitors. Also, you will discover whether the competitive hashtag has positive or negative reception by the target audience.

Below you can see a comparison of two highly popular hashtags, #JustDoIt by Nike and #ImpossibleIsNothing by Adidas.

Hashtags comparison: Nike vs. Adidas
Hashtags comparison: Nike vs. Adidas

Brand24 is a Hashtagify alternative. Try it during a 14-day free trial!

Presence Score metric

Do you know how popular your hashtag is online? It’s challenging to measure, but with Brand24, it is possible. 

Thanks to the Presence Score metric, you will quickly check a hashtag’s online popularity. The tool automatically compares your effects with the popularity of other brands. As a result, you will discover the awareness of your hashtags. 

Hashtagify alternatives: Presence Score metric
Presence Score metric
Trending links

Let’s assume you are running a hashtag campaign that redirects to a dedicated landing page. How to check whether the target audience shares this link in their mentions? Take a look at the Trending links tab. Here you will see the list of most frequently shared links in the mentions.

Hashtagify alternatives: Trending links
Trending links

Pricing

Both Hashtagify and Brand24 offer affordable plans that suit many businesses, teams, and startups.

Hashtagify Pricing

Hashtagify offers a 7-day free trial that requires a credit card. After that, you can choose from 3 plans:

Hashtagify Pricing
Hashtagify Pricing

Brand24 offers a 14-day free trial that does not require a credit card. After that, you can choose from 4 plans:

Hashtagify alternatives: Brand24 Pricing
Brand24 Pricing

Value for money

Hashtagify’s plans seem more affordable, but whether they offer as many functionalities as Brand24 plans? Let’s check it!

I compared the Hashtagify Business Plan for $64/month and Brand24 Team Plan for $99.

Hashtagify plan allows tracking 2 hashtags and 2 users. Brand24 plan allows tracking 7 keywords (you can use them to track hashtags, brands, and any phrase you want).

The next difference is related to top influencers. With Hashtagify, you can track up to 30 top influencers per tracked hashtag. Brand24 tool gives a list with an unlimited number of top influencers.

In case you feel those 2 hashtags trackers and 2 users in the Hashtagify plan are not enough, you can buy add-ons.

Hashtagify add-ons
Hashtagify add-ons

Let’s assume you would like to track 7 hashtags as it is possible in the Brand24 Team plan for $99. You need to buy 5 hashtag trackers. The cheapest add-on costs $11 per month and is called Bronze Tracker.

So you need to pay $64 for Business Plan plus $55 for added hashtags trackers. Overall, tracking 7 hashtags with Hashtagify costs $119 per month.

Is Hashtagify free?

Hashtagify shares basic data for free. All you have to do is type a hashtag and click the Track button. The tool allows one hashtag search per day. If you need more searches, you have to purchase a monthly subscription.

To discover the tool’s full potential, you can set up a 7-day free trial. During the registration, you must fulfill the payment method.

On the other hand, during the registration for a 14-day free trial, the Brand24 tool requires only one thing – your e-mail address.

Which of the hashtag tools is better?

The answer depends on your needs. As you can see, both Hashtagify and Brand24 have similar functions supporting hashtag marketing. Nevertheless, each tool also has its own unique features.

Hashtagify alternatives: Brand24
Hashtagify alternatives: Brand24

If your social media strategy focuses on improving your Twitter profile, Hashtagify will meet your needs. With this tool, you will be able to identify Twitter influencers, discover trends, and gain valuable hashtag suggestions. Unfortunately, although the tool monitors Instagram, it doesn’t present many attractive insights about Instagram followers.

The tool serves for hashtag marketing. However, if you need to analyze phrases containing two keywords, for example, “social media”, the tool will not handle it.

Brand24 is a social media analytics tool that can handle hashtag marketing as well as other areas such as brand awareness, sentiment analysis, PR management, and social listening.

Furthermore, you can monitor any phrase you want. The tool supports keywords as well as hashtags.

Brand24 is a Hashtagify alternative. Try it during a 14-day free trial!

Hashtagify alternatives: Summary

In the end, I understand why you are looking for Hashtagify alternatives. I am a little disappointed that Hashtagify monitors only two platforms, Twitter and Instagram. In my opinion, however,, it is not enough to focus only on those two social media channels nowadays. For example, since TikTok gives the broadest organic reach, it makes sense to track hashtags on it.

So, if you’re looking for a hashtag analytics tool that goes beyond the basics, I recommend giving Brand24 a try. It’s a social media monitoring tool that will track the performance of your hashtags, measure social media reach, and discover top trending hashtags and influencers.

Ready to try it out? Sign up for a 14-day free trial today!