Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Brand Management
Apr 9, 2026

Brand Monitoring: Tools & Guide for 2026

Brand monitoring + AI brand visibility tracking = the whole brand presence. Learn why it's so important in 2026!

Katarzyna Dereń
Sentiment Analysis
Apr 9, 2026

The 12 Best Sentiment Analysis Tools for 2026

Sentiment analysis tool will give you the data you need to make smarter business decisions. Take a look at our selection of the best AI sentiment analysis tools!

Katarzyna Dereń

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Media Monitoring
Apr 3, 2026

20 Best Media Monitoring Tools to Use in 2026 [Tested & Reviewed]

AI-powered media monitoring tools are the game-changers of 2026. Check the 20 best ones and choose wisely!

Katarzyna Dereń
PR & Crisis Management
Apr 2, 2026

Brand Reputation Crisis Management: Guide for 2026

One viral post can unravel years of brand trust. Here's how to spot a reputation crisis early, respond fast, and recover stronger.

Katarzyna Dereń
Sentiment Analysis
Apr 2, 2026

X (Twitter) Sentiment Analysis: 6 Simple Steps [2026]

Learn how to do Twitter sentiment analysis in 6 simple steps. Understand positive and negative mentions, and see what X users think about your brand!

Katarzyna Dereń
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Popular articles by Katarzyna

Top Reads

Brand Reputation Management: Expert Guide + Original Research [2026]

Brand Monitoring: Tools & Guide for 2026

X (Twitter) Analytics Tools: The 12 Best to Try in 2026

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Brand Awareness Strategy [The Ultimate Guide for 2026]

The Best AI Hashtag Tracker & Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.