Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Platform Guides
Mar 3, 2026

How Can Brands Track Hashtags on Facebook in 2026?

How to track hashtags on Facebook? Check this article and my tips to discover the most effective way to monitor Facebook tags & best tools to do it!

Katarzyna Dereń
Platform Guides
Feb 25, 2026

X (Twitter)Analytics: How to Find and Use in 2026?

How to access X analytics in 2026? Learn where to find the X (Twitter) analytics dashboard, how to check impressions, profile visits, and engagement.

Katarzyna Dereń

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Brand Management
Feb 23, 2026

Brand Tracking in 2026: A Complete Guide

Explore 4 essential steps to start brand tracking. Learn how to monitor, analyze, and adapt to consumer perceptions. Try the best brand tracker!

Katarzyna Dereń
Analytics & Reporting
Feb 20, 2026

Instagram Analytics Tools: 13 Best Options for 2026

What is the best Instagram analytics tool? Check the overview of the 13 best options for 2026, their ratings, features, and comparison!

Katarzyna Dereń
Social Listening
Feb 12, 2026

Social Media Monitoring: A Complete Guide for 2026

Social media monitoring is about tracking and analyzing mentions on social media. What are people saying? It's easy to find out!

Katarzyna Dereń
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Popular articles by Katarzyna

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Brand Monitoring: Tools & Guide for 2026

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Social Media Reach: How to Measure & Improve It in 2026?

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.