Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

For over 3 years, she’s been participating in developing an AI-powered media monitoring tool.

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Digital Marketing

How to Track Social Mentions? [2025 Guide]

How to track social mentions? Why you should do it? We answer these and other questions to help you boost the social media presence of your business.

Digital Marketing

Nike Social Media Strategy: How Effective is it? Report [2025]

Did you know that Nike runs over 300 social media profiles? You'll find them everywhere. What is the secret of this one of the most followed brands online?

Business Strategy

How to Run a Startup? Here’s Our 10 Business Tips after 10 Years

Brand24 has 10 years. Can you believe it? In the beginning, the Brand24 app was a free beta version. In 2011, it turned into Brand24 S.A company.

Business Strategy

How to Spy on Competitor? Keywords, Ads & More [16 Proven Techniques]

How to spy on a competitor? It's easier than you think. Find out how to spy on keywords, backlinks, ads, mentions, traffic, and more!

Digital Marketing

The 11 Best AI Social Media Monitoring Tools to Try in 2025

Whether you like it or not, your business is most likely talked about somewhere online. Have a look at the 11 best social media monitoring tools that will help you keep track of those conversations.

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