Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool.

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Digital Marketing

Social Media Monitoring in the AI-Era: A Complete Strategy [2025]

Social media monitoring has never been so easy! In this article, we have described the methods and tools that will help you reach a wider audience that is crucial for your business.

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Sentiment Analysis in 2025: What is it & Why do You Need it?

How do customers feel about your products or services? That's important question business owners shouldn't neglect. Positive and negative words matter. The good news is that you can measure customer satisfaction through sentiment analysis.

Digital Marketing

Social Listening: A Complete Guide in the AI-Era [2025]

What is social listening, and why should you care? It has lots of benefits. Read our guide and check how you can implement it in 6 easy steps!

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How to Conduct a Brand Analysis? Track 12 Key Metrics

If you’re trying to get a better idea of how your brand is doing, brand analytics can really help. But what key metrics should you track? Well, there are 12 of them. Let’s explore them together.

Digital Marketing

10 Keyword Monitoring Tools to Boost Your Search Engine Presence

At Brand24, we are obsessed with keywords. I can reveal that our SEO & Content Team had a meeting about strategic keywords just a few days ago.

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