100% human-generated content

Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For overyears, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

The 13 Best Instagram Analytics Tools We Tested in 2025

Discover the 13 best Instagram analytics tools to boost engagement, track performance, and find influencers. Explore AI-powered insights, free vs. paid tools, and expert recommendations.

Social Media Monitoring: A Complete Guide for 2025

Social media monitoring has never been so easy! In this article, we have described the methods and tools that will help you reach a wider audience that is crucial for your business.

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Sentiment Analysis in 2025: What is it & Why do You Need it?

How do customers feel about your products or services? That's important question business owners shouldn't neglect. Positive and negative words matter. The good news is that you can measure customer satisfaction through sentiment analysis.

Social Listening: Everything You Need to Know [2025 Guide]

What is social listening, and why should you care? It has lots of benefits. Read our guide and check how you can implement it in 6 easy steps!

How to Conduct a Brand Analysis? Track 12 Key Metrics

If you’re trying to get a better idea of how your brand is doing, brand analytics can really help. But what key metrics should you track? Well, there are 12 of them. Let’s explore them together.

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.