Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Business Strategy
Oct 1, 2025

Media Monitoring: Definition, Benefits & Strategy for 2026

What is media monitoring? Why should you use AI-powered monitoring in 2025? It will give you the advantage! Read the guide!

Katarzyna Dereń
Digital Marketing
Sep 26, 2025

The 13 Best Instagram Analytics Tools We Tested in 2026

Discover the 13 best Instagram analytics tools to boost engagement, track performance, and find influencers. Explore AI-powered insights, free vs. paid tools, and expert recommendations.

Katarzyna Dereń

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Sentiment Analysis
Sep 17, 2025

Sentiment Analysis: What is it & Why do You Need it in 2026?

How do customers feel about your products or services? That's important question business owners shouldn't neglect. Positive and negative words matter. The good news is that you can measure customer satisfaction through sentiment analysis.

Katarzyna Dereń
Brand Image
Jul 16, 2025

How to Conduct a Brand Analysis? Track 12 Key Metrics

If you’re trying to get a better idea of how your brand is doing, brand analytics can really help. But what key metrics should you track? Well, there are 12 of them. Let’s explore them together.

Katarzyna Dereń
Digital Marketing
Jul 3, 2025

10 Keyword Monitoring Tools to Boost Your Search Engine Presence

At Brand24, we are obsessed with keywords. I can reveal that our SEO & Content Team had a meeting about strategic keywords just a few days ago.

Katarzyna Dereń
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Popular articles by Katarzyna

Top Reads

Brand Monitoring: Tools & Guide for 2026

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X (Twitter) Analytics Tools: The 10 Best to Try in 2026

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

Social Media Analysis: Complete Guide for 2026

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.