Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Brand Management
Apr 14, 2026

7 Steps to Startup Marketing Strategy [Guide 2025]

If you're looking for help creating a marketing strategy for your startup, look no further. This guide provides 7 steps to get you started. Check it!

Katarzyna Dereń
Platform Guides
Apr 13, 2026

X (Twitter) Hashtag Analytics: Comprehensive Guide [2026]

Want to know if your hashtags actually work? Track reach, engagement, and trends with proper X (Twitter) hashtag analytics.

Katarzyna Dereń

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PR & Crisis Management
Apr 10, 2026

Online Reputation Repair: 8 Best Tips for 2026

How to repair your reputation online! In this guide, you’ll learn 8 practical tips to handle negative mentions and respond effectively!

Katarzyna Dereń
PR & Crisis Management
Apr 2, 2026

Brand Reputation Crisis Management: Guide for 2026

One viral post can unravel years of brand trust. Here's how to spot a reputation crisis early, respond fast, and recover stronger.

Katarzyna Dereń
Sentiment Analysis
Apr 2, 2026

X (Twitter) Sentiment Analysis: 6 Simple Steps [2026]

Learn how to do Twitter sentiment analysis in 6 simple steps. Understand positive and negative mentions, and see what X users think about your brand!

Katarzyna Dereń
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Popular articles by Katarzyna

Top Reads

Brand Awareness Strategy [Ultimate Guide for 2026]

Sentiment Analysis in 2026: Definition, AI Methods & Original Research

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Brand Reputation Management: Expert Guide + Original Research [2026]

X (Twitter) Analytics Tools: The 12 Best to Try in 2026

How to See How Many Times a Hashtag Was Used on X (Twitter)

The Best AI Hashtag Tracker & Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

Share of Voice: Definition, Formula, Tools [2026 Guide]

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.