100% human-generated content

Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For overyears, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

The 15 Best AI Social Listening Tools of 2025 (Features, Pricing)

Explore the best social media listening tools of 2025. Compare free & paid social listening software with detailed reviews, features, and pricing.

How to Navigate a Brand Crisis: a Step-by-Step Guide

Managing a brand reputation crisis doesn't have to be complicated! Take a look at our step-by-step guide!

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11 Steps to Effective Social Media Crisis Management

Don't let a crisis damage your brand. Learn the 11 steps to manage a social media crisis effectively. Read the guide right now! Protect your reputation!

How to Measure Brand Performance? [2025]

How well is your brand doing? You can easily check it by measuring your brand performance. Check the 12 key metrics of your brand!

9 Steps to Strong Brand Awareness Strategy [2025]

What is brand awareness? Here's everything you need to know about it! Check the guide and 9 steps to build a robust brand awareness strategy!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.