Blog / Katarzyna Dereń

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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Brand Image
Jul 2, 2025

A Complete Guide to Brand Tracking [2025]

Explore 4 essential steps to start brand tracking. Learn how to monitor, analyze, and adapt to consumer perceptions. Try the best brand tracker!

Katarzyna Dereń
Brand Image
Jun 12, 2025

How to Navigate a Brand Crisis: a Step-by-Step Guide

Managing a brand reputation crisis doesn't have to be complicated! Take a look at our step-by-step guide!

Katarzyna Dereń

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Brand Image
Jun 10, 2025

11 Steps to Effective Social Media Crisis Management

Don't let a crisis damage your brand. Learn the 11 steps to manage a social media crisis effectively. Read the guide right now! Protect your reputation!

Katarzyna Dereń
Brand Image
Jun 6, 2025

How to Measure Brand Performance? [2026]

How well is your brand doing? You can easily check it by measuring your brand performance. Check the 12 key metrics of your brand!

Katarzyna Dereń
Business Strategy
May 26, 2025

Podcast Marketing Strategy: How to Grow your Audience?

Podcast marketing is a powerful way to promote your brand. Check 9 tips to grow your podcast audience!

Katarzyna Dereń
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Popular articles by Katarzyna

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.