100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

How to Track Instagram Mentions? [2026]

Mentions on Instagram are often underrated source of valuable data about your brand. What are they? And how to track & analyze Instagram mentions?

8 Key Customer Engagement Metrics You Should Track in 2025

Customer engagement can improve your sales by 66%! All you need to do is implement these eight customer engagement metrics.

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How to Get More Views on Instagram? 16 Hacks [2025]

Looking for how to get more views on Instagram? You're in the right place! Check these 16 hacks and make your account grow up!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.