How to Conduct a Brand Audit? The 5 Step Guide [2025]

A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.

Marta |

August 12, 2024

15 min reads

Product Update

Get Better Insights with the New Topic Analysis!

One of our most popular features, Topic Analysis, is getting a major upgrade! If you use this feature to discover what is being said about your brand, prepare to be wowed by a change that will help you gain deeper insights. Here’s everything you need to know about the update and how it can help your business.

Waleria Pągowska |

Jun 5, 2024

3 min reads

Product Update

Brand Assistant: Your Ultimate Sidekick for Project Analysis

We’re excited to introduce AI Brand Assistant, your new project analysis sidekick in Brand24! Think of Brand Assistant as Chat GPT’s smarter cousin, explicitly built for media monitoring.

Waleria Pągowska |

Jun 25, 2024

4 min reads

Business Strategy

22 Reasons Why Your SaaS Is Losing a Ton of Money (And How to Fix That)

Inspired by the growing popularity of SaaS (Software as a Service) companies, we’ve decided to take a closer look at buzz around this type of solutions (which comes pretty handy given that the biggest & most awaited SaaS event of the year, SaaStr Annual begins today). For the purpose of this analysis, we’ve examined mentions from the […]