What’s New in Brand24? August Changes
From the New Comparison Tab to Sentiment Analysis improvements, let's dive into the latest updates that may be useful for you and your company!
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Why Is Media Monitoring Important?
You have heard about media monitoring but you are not sure if you need it? Find out why is media monitoring important for your business!
![Event Marketing Strategy by Philips Lighting [Case Study]](https://brand24.com/blog/app/uploads/2015/12/philips-1.jpg)
Event Marketing Strategy by Philips Lighting [Case Study]
It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals' lives. Check out the whole case study!
Social Media Marketing 101 for Architecture Firms
Running an architecture firm? Find out how to successfully run your social media to create a great community and acquire customers.
How to Win Your Customers’ Hearts?
Sales are vital to any business. That's why building a strong brand that resonates with consumers is a must. See how to do it yourself!