LOL Content: Friend or Foe? 10 Examples of Humor in Marketing
With this post we take a look at some examples of hilarious and terrible ideas in marketing and advertising. Bucket List Contest with Malaysia Airlines? Check it out!
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Top 10 Real-Time Marketing Replies To Facebook Reactions
Facebook Reactions rolled out yesterday, making feeds worldwide a lot more expressive. In the past, it was difficult to react to some posts, especially the ones where people were complaining, going on a rant, or talking about sad events. Most of us have probably found ourselves feeling awkward in such situations at some point – sometimes […]
3 Steps to Develop a Successful Social Media Strategy – Case Study
Proven strategies based on a success story will help you develop you successful social media strategy. Case study powered by Zortrax, a 3D printing solutions provider, is a perfect example of how to effectively manage social media.
Increase Customer Engagement Online
Social media is becoming an even more important element in marketing communication and interaction between brands and consumers nowadays. However, they are substantially different from the other, traditional media and require a distinct approach to the customer. Social media users are also evolving and getting more demanding in the age of massive information. Their ability to speak their mind at any time and any place in the Web creates a great opportunity for enterprises to interact with them and gain their engagement – crucial element in improving their brand image.
Interview: Ross Quintana on How to Value and Measure Influencer Marketing
Influencer marketing is the fastest-growing online customer acquisition method with 22% effectiveness. Why is that? Ross explains it all.