Business Strategy

Business strategy is a key to the success of any brand. A well-planned strategy will allow you to survive among the competitors. Check out blog posts and learn how to prepare appropriate action plans.

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5 Reasons to Watch Your Competitor’s Online Marketing

When was the last time you conducted a social media competitive analysis? Do you know where exactly your social media strategy stands compared to your competitors? What is the true business value for your brand to watch your competitors' online marketing? Monitoring your competitors' online marketing on a regular basis can bring significant benefits to your business that go far beyond the marketing department itself. Find out the top 5 reasons why you can't afford to live without a social media competitive analysis.

6 Tips on How to Grow Your Startup Using Social Media

Launching a new business? Gain momentum using social media marketing. Here's 6 ideas how you can make the most out of social media marketing.

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PODCAST: The Power of Storytelling with Tara Clapper

Storytelling is something you need to embrace to communicate the mission your business is on. Tara Clapper tells how to do it the right way.

How Media Monitoring Tools Can Help You in Customer Service?

At the end of the day, your customers are the ones, who pay your bills. That's why they should be the apple of your eye. Finf out how media monitoring tools can help you to take your customer service skills to the world-class level!

Internet monitoring and competitive benchmarking

Competitive benchmarking is a process of comparing your business processes to eliminate the gaps in service or to gain competitive advantage.

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